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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Amy Greenwood on 31 August
Market research can certainly be agile - but not all research. These are 5 of the most common issues that prevent insight teams from truly harnessing the iterative power of agile market research.
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Tags: Survey Tools Insight Innovation Agile

Posted by Annette Smith on 31 August
Discover 4 simple ways to transform your old, long-form surveys into bite-sized agile chunks. Take advantage of agile methodologies to improve completion rates & research participant engagement.
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Tags: Survey Tools Insight Innovation Agile

Posted by Christopher Martin on 30 August
The process of triangulating market research ensures your results are as accurate and reliable as possible. But to be effective, triangulation must be present and thought through from the start.
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Tags: Focus Group Tools Survey Tools Innovation

Posted by Kimberley Bell on 30 August
A consumer led strategy requires huge volumes of research and data to work effectively, but managing this can be a challenge. These are 5 of our top tips for avoiding data overload.
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Tags: Survey Tools Innovation

Posted by Dr Dorota Crockford on 30 August
Conjoint analysis is a powerful analysis tool. Find out how it can be used to help understand the decision making process, develop new products and even set organisational objectives.
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Tags: Survey Tools Market Research