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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 08 January
How can surveys and video open the gateway to truly agile research experiences that generate valuable insights every time? The integration of survey and video research techniques are more than feasible, and the applications are limitless.
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Tags: Focus Group Tools Survey Tools Agile

Posted by Emily James on 25 November
Quantitative methodologies has always been a staple of market research, surviving each evolution in the insights industry; this adaptability and longevity continues to serve insight professionals well, as a new technological evolution is coming.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 17 September
Survey chatbots are being used more and more as they grow in ability and usefulness. However, have they reached their full potential, is there more yet to come, or are they starting to age out of usefulness?
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Tags: Survey Tools Insight Innovation Market Research

Posted by Sophie Grieve-Williams on 26 February
Introducing Survey 2.0 - the new flowchart survey creation tool. Revolutionising the survey-scripting process, discover how this tool makes survey scripting accessible to everyone, not just experienced research professionals, through its intuitive design.
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Tags: Survey Tools Insight Innovation Business Strategy

Posted by Emily James on 20 December
Access to the right technology is important for a comprehensive research strategy, and picking the right online data collection, analytics, visualisation and reporting tools is essential. These are the tools, platforms and technologies we think would make a great addition to your research stack.
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Tags: Community Tools Focus Group Tools Survey Tools