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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Neil Bartley on 21 June
There are numerous hard-wrought skills that researchers need in order to craft an impactful and effective survey that will provide exactly the data they need. However, redesigning the survey scripting process so that it works on a flowchart interface makes creating surveys so much more accessible to everyone who wants to conduct research.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 04 January
Whether you’re an insight professional or a research beginner, gathering and continuously reaffirming knowledge of research methodologies (including the basics) is very beneficial. This blog explores the different characteristics and analytical techniques of qualitative and quantitative research.
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Tags: Creative Qual Tools Survey Tools Market Research

Posted by Louisa Thistlethwaite on 31 August
With the GDPR coming into force in 2018, cyber crime and data breaches on the rise, information security has never been more important for those involved in market research practice. Find out how to make it stick.
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Tags: Customer Satisfaction Survey Tools Innovation

Posted by Amy Greenwood on 31 August
Effective design is fundamental to the success of survey based consumer research. The characteristics of successful survey design discussed as well as some recommended Word templates.
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Tags: Shopper Behaviour Survey Tools Insight Innovation

Posted by Amy Greenwood on 31 August
Mobile market research provides many exciting opportunities for the industry. Discover the four reasons that geofencing is a must for any mobile market researchers toolkit.
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Tags: Shopper Behaviour Survey Tools Innovation