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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Grayling Ferguson on 03 September
'Do It Yourself' (DIY) market research can be a great way to maximise your insight budget and support customer centricity. In this step-by-step guide we share everything you need to know to get started with quality DIY market research.
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Tags: Survey Panel Focus Group Tools Market Research

Posted by Paul Hudson on 31 August
The blogosphere has been buzzing about the potential of Blockchain technology in recent months but how will its adoption impact the market research, big data and data analytics industries? Our CEO, Paul Hudson, discusses.
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Tags: Survey Panel Insight Innovation

Posted by Maria Twigge on 31 August
The use of behavioural data for shopper insight is on the rise but is it better than declarative survey data? Or perhaps just more convenient? Pros, cons and best practice use cases of both methods discussed.
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Tags: Survey Panel Shopper Behaviour Insight Innovation

Posted by Charlotte Duff on 31 August
We all know that email deliverability is crucial when it comes to market research but navigating the spam filters, the sender reputation scoring and the blacklists can be tricky. We share our top tips for getting those emails to those all-important participant inboxes.
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Tags: Survey Panel Shopper Behaviour

Posted by Amy Greenwood on 31 August
Does your market research agency have the skill sets essential to qualitative and quantitative research excellence? We outline the key competences every agency should be able to demonstrate.
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Tags: Survey Panel Insight Innovation