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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 31 August
The use of behavioural data for shopper insight is on the rise but is it better than declarative survey data? Or perhaps just more convenient? Pros, cons and best practice use cases of both methods discussed.
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Tags: Survey Panel Shopper Behaviour Insight Innovation

Posted by Charlotte Pearson-Duff on 31 August
We all know that email deliverability is crucial when it comes to market research but navigating the spam filters, the sender reputation scoring and the blacklists can be tricky. We share our top tips for getting those emails to those all-important participant inboxes.
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Tags: Survey Panel Shopper Behaviour

Posted by Amy Greenwood on 31 August
Does your market research agency have the skill sets essential to qualitative and quantitative research excellence? We outline the key competences every agency should be able to demonstrate.
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Tags: Survey Panel Insight Innovation

Posted by Emily James on 31 August
Participants are the 'bread and butter' of market research. Don't take them for granted. Develop your participant experience and boost your market research response rates with four tried and tested methods.
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Tags: Survey Panel Shopper Behaviour Insight Innovation

Posted by Grayling Ferguson on 31 August
The digital consumer is everywhere today. Measuring up to their expectations is fundamental to commercial success. Discover 5 methods to both evaluate and develop the online shopping experience.
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Tags: Survey Panel Shopper Behaviour Customer Experience