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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 03 September
There's no denying that Smart Assistants are here to stay and their role in the daily life of consumers is growing, but how can the market research industry capitalise on this technological trend?
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Tags: Survey Panel Insight Innovation

Posted by Laura Calvert on 03 September
With the multitude of online research tools available today how do you know which ones are right for you? Which ones will fulfil your particular objectives and give you the actionable business insight you need? We guide you through the key considerations.
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Tags: Survey Panel Insight Innovation Business Strategy

Posted by Dr Katharine Johnson on 03 September
Despite mobile internet usage surpassing that of desktop years ago, the % of participants who complete surveys via mobile remains notably low. Enter mobile-first survey design; a whole new world of agile, scale-able insight.
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Tags: Survey Panel Insight Innovation

Posted by Grayling Ferguson on 03 September
'Do It Yourself' (DIY) market research can be a great way to maximise your insight budget and support customer centricity. In this step-by-step guide we share everything you need to know to get started with quality DIY market research.
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Tags: Survey Panel Focus Group Tools Market Research

Posted by Paul Hudson on 31 August
The blogosphere has been buzzing about the potential of Blockchain technology in recent months but how will its adoption impact the market research, big data and data analytics industries? Our CEO, Paul Hudson, discusses.
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Tags: Survey Panel Insight Innovation