<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 03 September
Both social media and online insight communities are valuable sources of customer information. But which is best suited to mining data from and what are the implications?
Continue Reading

Tags: Community Panel Shopper Behaviour Insight Innovation

Posted by Charlotte Pearson-Duff on 03 September
Mapping the customer journey effectively is fundamental to providing the ultimate customer experience and market research plays a key part in this process. Our experts explain when and how to apply.
Continue Reading

Tags: Shopper Behaviour Insight Innovation Customer Experience

Posted by Annette Smith on 31 August
Capturing video feedback for market research is remarkably easy as we sit here today but analysing it in an accurate and timely manner is another ball game entirely. Not sure where to start? Check out this brief guide.
Continue Reading

Tags: Shopper Behaviour Insight Innovation

Posted by Maria Twigge on 31 August
The use of behavioural data for shopper insight is on the rise but is it better than declarative survey data? Or perhaps just more convenient? Pros, cons and best practice use cases of both methods discussed.
Continue Reading

Tags: Survey Panel Shopper Behaviour Insight Innovation

Posted by Laura Calvert on 31 August
The insight industry landscape is shifting constantly and competition is fierce. As 2018 takes shape we examine the areas in which organisations, departments and individuals can gain competitive advantage.
Continue Reading

Tags: Shopper Behaviour Insight Innovation Customer Experience