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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Heather Wendlandt on 18 October
In order for brands to adapt, they have to implement policies and shift resources to better prepare their businesses for the disruptive future. It’s important that they start paying attention to early signs of change, and this is where insight comes into the equation.
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Charlotte Evans on 20 September
There are a whole range of lessons insight professionals can learn from the gaming industry. With areas such as virtual reality, gamification and storytelling just scratching the surface of transferrable techniques, it is a good reminder that insight professionals should look beyond the research industry for innovative solutions.
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Tags: Shopper Behaviour Insight Innovation Research in Society

Posted by Emily James on 25 June
The interpretation of market research is distorted based on a person's profession, biased due to how they understand market research and what they use market research for.
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Emily James on 13 March
Despite its role in breaking down organisational silos, research itself is often limited to a political, social or commercial stratum, when there is much to be learned from identifying patterns across all three groups.
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Emily James on 08 March
Challenger brands, whether they’re newly created or not, pose a threat to an established brand’s customer retention. But with challenger brands, also come opportunities and competition which can spark a great deal of innovation within an industry.
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Tags: Shopper Behaviour Customer Experience Business Strategy