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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sarah O'Neill on 11 March
Both consumer behaviour and brand strategy has changed in recent years, but the gap between both parties is still present. How can we bridge this gap between brands and consumers?
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Emily James on 03 August
Understanding consumer behaviour, opinions, and rational can be very useful for informing decision-making processes within organisations. Is predictive analytics the way forward for insight professionals seeking to understand more?
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Tags: Shopper Behaviour Insight Innovation Market Research

Posted by Emily James on 20 July
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
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Tags: Shopper Behaviour Insight Innovation Research in Society

Posted by Emily James on 09 July
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?
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Tags: Shopper Behaviour Market Research Research in Society

Posted by Emily James on 28 October
Data has the power to drive us towards our goals or keep us away from them - but it isn't without it's issues. A lack of engagement, organisational silos, and intention-action perception gaps are just three of the challenges that data still has to overcome.
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Tags: Shopper Behaviour Market Research Business Strategy