The interpretation of market research is distorted based on a person's profession, biased due to how they understand market research and what they use market research for.
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Posted by Emily James on 13 March
Despite its role in breaking down organisational silos, research itself is often limited to a political, social or commercial stratum, when there is much to be learned from identifying patterns across all three groups.
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Posted by Emily James on 08 March
Challenger brands, whether they’re newly created or not, pose a threat to an established brand’s customer retention. But with challenger brands, also come opportunities and competition which can spark a great deal of innovation within an industry.
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Tags: Shopper Behaviour Customer Experience Business Strategy
Posted by Paul Hudson on 22 February
The importance of insight, when used correctly, cannot be overstated; it is the defining element of a successful brand, no matter how new or established they may be. This blog explains why insights bring both Established brands and Challenger brands on an even footing within the competition.
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Tags: Shopper Behaviour Insight Innovation Business Strategy
Posted by Maria Twigge on 03 September
Market research has been affecting major decisions for many years. Here are four examples of how market research helped avoid catastrophic decisions throughout history.
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