Human experience is an emerging field in market research and could be the key to truly understanding research participants. With some insight from Susan Bell, let's delve into the world of human experience to see what the future might hold.
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Posted by Sarah O'Neill on 11 March
Both consumer behaviour and brand strategy has changed in recent years, but the gap between both parties is still present. How can we bridge this gap between brands and consumers?
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Posted by Emily James on 03 August
Understanding consumer behaviour, opinions, and rational can be very useful for informing decision-making processes within organisations. Is predictive analytics the way forward for insight professionals seeking to understand more?
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Posted by Emily James on 20 July
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
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Tags: Shopper Behaviour Insight Innovation Research in Society
Posted by Emily James on 09 July
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?
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