Both consumer behaviour and brand strategy has changed in recent years, but the gap between both parties is still present. How can we bridge this gap between brands and consumers?
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Posted by Emily James on 03 August
Understanding consumer behaviour, opinions, and rational can be very useful for informing decision-making processes within organisations. Is predictive analytics the way forward for insight professionals seeking to understand more?
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Posted by Emily James on 20 July
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
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Tags: Shopper Behaviour Insight Innovation Research in Society
Posted by Emily James on 09 July
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?
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Posted by Emily James on 28 October
Data has the power to drive us towards our goals or keep us away from them - but it isn't without it's issues. A lack of engagement, organisational silos, and intention-action perception gaps are just three of the challenges that data still has to overcome.
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