Human experience is an emerging field in market research and could be the key to truly understanding research participants. With some insight from Susan Bell, let's delve into the world of human experience to see what the future might hold.
Understanding consumer behaviour, opinions, and rational can be very useful for informing decision-making processes within organisations. Is predictive analytics the way forward for insight professionals seeking to understand more?
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?