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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 03 September
Market research has been affecting major decisions for many years. Here are four examples of how market research helped avoid catastrophic decisions throughout history.
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Tags: Innovation Shopper Behaviour Research in Society

Posted by Emily James on 03 September
Both social media and online insight communities are valuable sources of customer information. But which is best suited to mining data from and what are the implications?
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Tags: Community Panel Insight Innovation Shopper Behaviour

Posted by Charlotte Pearson-Duff on 03 September
Mapping the customer journey effectively is fundamental to providing the ultimate customer experience and market research plays a key part in this process. Our experts explain when and how to apply.
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Tags: Insight Innovation Shopper Behaviour Customer Experience

Posted by Annette Smith on 31 August
Capturing video feedback for market research is remarkably easy as we sit here today but analysing it in an accurate and timely manner is another ball game entirely. Not sure where to start? Check out this brief guide.
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Tags: Insight Innovation Shopper Behaviour

Posted by Maria Twigge on 31 August
The use of behavioural data for shopper insight is on the rise but is it better than declarative survey data? Or perhaps just more convenient? Pros, cons and best practice use cases of both methods discussed.
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Tags: Shopper Behaviour Insight Innovation Survey Panel