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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 08 February
How is loyalty gained and maintained by companies? How can we understand the concept of loyalty enough to boost brand loyalty? The answers to these actually lie in the results of political and social research studies.
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Tags: Market Research Business Strategy Research in Society

Posted by Samantha Nicholson on 16 January
Market research is an ever-growing industry, crowded and constantly changing. Thus, as insight professionals, it is essential that we are continually seeking self-improvement and looking for new and exciting approaches to our work. This blog explores how we can boost our career to the next level.
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Tags: Market Research Employee Engagement Research in Society

Posted by Christopher Martin on 18 December
The annual FlexMR Christmas Consumer survey finds a positive outlook for retailers & brands, with festive spending on the rise. A new challenge emerges in the form of fast-growing mobile purchasing behaviour and but a new opportunitiy too as consumers seek convenient experiences.
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Tags: Market Research Business Strategy Research in Society

Posted by Charlotte Evans on 26 November
The Market Research and Insights industries are constantly evolving and innovating in order to generate the best insights possible into consumer behaviour to inform important business decisions. Here are five disruptive insights and start-ups that are changing the game right now.
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Tags: Insight Innovation Market Research Research in Society

Posted by Dr Katharine Johnson on 05 November
Through technological advancement, Emoji's, Stickers and GIFs are now an integral part of language, with many people preferring them over the written word when expressing themselves. However, with language becoming more visual, how can researchers decode them in order to gain valuable insights?
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Tags: Insight Innovation Market Research Research in Society