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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Evans on 26 November
The Market Research and Insights industries are constantly evolving and innovating in order to generate the best insights possible into consumer behaviour to inform important business decisions. Here are five disruptive insights and start-ups that are changing the game right now.
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Tags: Insight Innovation Market Research Research in Society

Posted by Dr Katharine Johnson on 05 November
Through technological advancement, Emoji's, Stickers and GIFs are now an integral part of language, with many people preferring them over the written word when expressing themselves. However, with language becoming more visual, how can researchers decode them in order to gain valuable insights?
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Tags: Insight Innovation Market Research Research in Society

Posted by Ruth Moreno on 23 October
Research is key to understanding and aiding a society in motion; it promotes conversations to discuss new ideas and challenges, advance discoveries and influence policies, all of which increases public confidence in research as a force for good in our society.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 15 October
With many brands becoming insight-driven, it is important to understand the challenges they will face. From higher competition to the practicalities of incorporating technology into their data analysis processes, this blog recognises the challenges ahead and suggests ways to overcome them.
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Tags: Insight Innovation Business Strategy Research in Society

Posted by Iulia Ghindeanu on 21 September
Subcultures are an extremely important part of society, but they don't normally get the attention they deserve in market research. In order for market research to remain unbiased and representative of all people, these sub-cultures must be reached and their opinions taken into account.
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Tags: Customer Experience Business Strategy Research in Society