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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 07 May
What do you know of implicit and explicit testing? Well, it could be the key to better understanding the decision-making process. If you look to the future of market research, we're already slowly adopting these testing methods through industry innovation.
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Tags: Insight Innovation Market Research Research in Society

Posted by Christopher Martin on 08 April
View the FlexMR insight marketing team's contribution to the UN global call to creatives. Grab a copy of the social images, assets and campaigns to help us communicate critical public health messages to everyone, everywhere.
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Tags: Research in Society Announcement

Posted by Christopher Martin on 30 March
On March 27th, the UN issued an open call to creatives for content and campaigns that will help spread vital information about COVID-19. In response, the FlexMR insights marketing team are donating a working day to the cause and encouraging other creatives in the research sector to do the same.
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Tags: Market Research Research in Society

Posted by Christopher Martin on 24 March
What adjustments can insight professionals make to conduct research responsibility and with sensitivity in times of crisis?
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Tags: Market Research Research in Society

Posted by Amy Greenwood on 28 February
IIeX EU this year was abuzz with the latest trends, case studies, and methodologies, and four of our own attended the amazing event with two entering the New Speaker track with brilliant talks! Take a look at the main takeaways of IIeX EU for our attendees.
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Tags: Insight Innovation Business Strategy Research in Society