Our 2019 research report highlighted the deeply rooted connections between political, social and brand loyalties. This short, animated video breaks down the complex topic, dissects our most interesting findings and describes what they mean for brands.
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Posted by Emily James on 29 March
There are many examples of practical innovations, but how many of those have come from the discovery of latent needs? Here are 8 prime examples of how practical innovation can be created in response to undiscovered customer and business needs.
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Tags: Insight Innovation Market Research Research in Society
Posted by Charlotte Evans on 20 March
Researchers focus a lot on traditional demographic sampling, but as consumers evolve so should our sampling methods. Not to say that demographic sampling isn't still useful, but segmenting consumers by the tribes they belong to can provide a more enhanced understanding of the modern consumer.
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Tags: Insight Innovation Market Research Research in Society
Posted by Emily James on 08 March
As you might know, today is International Women’s Day and the theme for this year is Balance for Better. Here are some of FlexMR’s great employees explaining why International Women’s Day is important to them, and what they think of gender diversity within the market research industry.
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Tags: Market Research Employee Engagement Research in Society
Posted by Emily James on 08 February
How is loyalty gained and maintained by companies? How can we understand the concept of loyalty enough to boost brand loyalty? The answers to these actually lie in the results of political and social research studies.
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