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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 18 December
The annual FlexMR Christmas Consumer survey finds a positive outlook for retailers & brands, with festive spending on the rise. A new challenge emerges in the form of fast-growing mobile purchasing behaviour and but a new opportunitiy too as consumers seek convenient experiences.
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Tags: Market Research Business Strategy Research in Society

Posted by Charlotte Evans on 26 November
The Market Research and Insights industries are constantly evolving and innovating in order to generate the best insights possible into consumer behaviour to inform important business decisions. Here are five disruptive insights and start-ups that are changing the game right now.
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Tags: Insight Innovation Market Research Research in Society

Posted by Dr Katharine Johnson on 05 November
Through technological advancement, Emoji's, Stickers and GIFs are now an integral part of language, with many people preferring them over the written word when expressing themselves. However, with language becoming more visual, how can researchers decode them in order to gain valuable insights?
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Tags: Insight Innovation Market Research Research in Society

Posted by Ruth Moreno on 23 October
Research is key to understanding and aiding a society in motion; it promotes conversations to discuss new ideas and challenges, advance discoveries and influence policies, all of which increases public confidence in research as a force for good in our society.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 15 October
With many brands becoming insight-driven, it is important to understand the challenges they will face. From higher competition to the practicalities of incorporating technology into their data analysis processes, this blog recognises the challenges ahead and suggests ways to overcome them.
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Tags: Insight Innovation Business Strategy Research in Society