<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

The Difference Between Implicit vs. Explicit Testing

Posted by Emily James on 07 May
What do you know of implicit and explicit testing? Well, it could be the key to better understanding the decision-making process. If you look to the future of market research, we're already slowly adopting these testing methods through industry innovation.
Continue Reading

Tags: Insight Innovation Market Research Research in Society

Our Contributions to the UN Global Call to Creatives: Insight & Influence

Posted by Christopher Martin on 08 April
View the FlexMR insight marketing team's contribution to the UN global call to creatives. Grab a copy of the social images, assets and campaigns to help us communicate critical public health messages to everyone, everywhere.
Continue Reading

Tags: Research in Society Announcement

The FlexMR Insights Marketing Team Responds to the UN Global Call to Creatives

Posted by Christopher Martin on 30 March
On March 27th, the UN issued an open call to creatives for content and campaigns that will help spread vital information about COVID-19. In response, the FlexMR insights marketing team are donating a working day to the cause and encouraging other creatives in the research sector to do the same.
Continue Reading

Tags: Market Research Research in Society

Responsibility and Sensitivity: Research in the Time of Crisis

Posted by Christopher Martin on 24 March
What adjustments can insight professionals make to conduct research responsibility and with sensitivity in times of crisis?
Continue Reading

Tags: Market Research Research in Society

Collaboration and Human Centricity: The Future of Market Research (IIeX EU 2020 Summary)

Posted by Amy Greenwood on 28 February
IIeX EU this year was abuzz with the latest trends, case studies, and methodologies, and four of our own attended the amazing event with two entering the New Speaker track with brilliant talks! Take a look at the main takeaways of IIeX EU for our attendees.
Continue Reading

Tags: Insight Innovation Business Strategy Research in Society

Facebook
Twitter
LinkedIn
Google+
Medium

Ready to see us in action?

We empower brands to make informed decisions at the speed of business through on-demand insight and enterprise grade technology. Don't settle for disconnected research tools. Discover the power of an integrated, scalable platform.
LEARN MORE