Marketing technologies can be applied with great effectiveness to market research strategies, but there are some that may not have reached their full potential within the insights industry yet. Here are a few that could transform consumer insight in the future.
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
Responsible innovation is a process that seeks to promote the development of new ideas, technologies and opportunities that are desirable or improve society as a whole. Here's what it means for researchers.
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?
While the two subjects may seem a little complex at first, understanding how behavioural science and economics overlap, and how this fits (or not) into the day-to-day workings of market research is essential as it becomes a bigger influence in the industry.