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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

The Complex Relationship Between Crowdsourcing and Innovation

Posted by Emily James on 11 September
There are challenges that come with seeking innovation through crowdsourcing, but there are benefits to crowdsourcing, and there are a number of success stories to learn from and ideas to mitigate any issues that arise.
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Tags: Insight Innovation Market Research Research in Society

The Many Shades of Agile Market Research

Posted by Heather Wendlandt on 03 September
Most research techniques are professing to be 'agile' in one way or another now, but is 'agile' just another buzzword in the insights industry? Our NA Client Development Manager, Heather Wendlandt investigated what 'agile' means to insight professionals on LinkedIn, and here are her results.
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Tags: Agile Market Research Research in Society

The Marketing Technologies Set to Revolutionise Consumer Insight

Posted by Charlotte Duff on 11 August
Marketing technologies can be applied with great effectiveness to market research strategies, but there are some that may not have reached their full potential within the insights industry yet. Here are a few that could transform consumer insight in the future.
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Tags: Insight Innovation Market Research Research in Society

Do New Yorkers Love New York? Why it Should Matter to Researchers

Posted by Emily James on 20 July
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
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Tags: Shopper Behaviour Insight Innovation Research in Society

What Is Responsible Innovation and Why Does It Matter?

Posted by Charlotte Evans on 20 July
Responsible innovation is a process that seeks to promote the development of new ideas, technologies and opportunities that are desirable or improve society as a whole. Here's what it means for researchers.
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Tags: Innovation Insight Innovation Research in Society

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