<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

The Marketing Technologies Set to Revolutionise Consumer Insight

Posted by Charlotte Duff on 11 August
Marketing technologies can be applied with great effectiveness to market research strategies, but there are some that may not have reached their full potential within the insights industry yet. Here are a few that could transform consumer insight in the future.
Continue Reading

Tags: Insight Innovation Market Research Research in Society

Do New Yorkers Love New York? Why it Should Matter to Researchers

Posted by Emily James on 20 July
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
Continue Reading

Tags: Shopper Behaviour Insight Innovation Research in Society

What Is Responsible Innovation and Why Does It Matter?

Posted by Charlotte Evans on 20 July
Responsible innovation is a process that seeks to promote the development of new ideas, technologies and opportunities that are desirable or improve society as a whole. Here's what it means for researchers.
Continue Reading

Tags: Innovation Insight Innovation Research in Society

Understanding the Role of Social Media Analytics in Market Research

Posted by Emily James on 09 July
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?
Continue Reading

Tags: Shopper Behaviour Market Research Research in Society

Behavioural Economics vs Behavioural Science: A Comparison

Posted by Emily James on 22 May
While the two subjects may seem a little complex at first, understanding how behavioural science and economics overlap, and how this fits (or not) into the day-to-day workings of market research is essential as it becomes a bigger influence in the industry.
Continue Reading

Tags: Insight Innovation Market Research Research in Society

Facebook
Twitter
LinkedIn
Google+
Medium

Ready to see us in action?

We empower brands to make informed decisions at the speed of business through on-demand insight and enterprise grade technology. Don't settle for disconnected research tools. Discover the power of an integrated, scalable platform.
LEARN MORE