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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Women in Research 2019: Empowered Industry, Enlightened Insights

Posted by Emily James on 08 November
On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event; here is what we learnt.
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Tags: Insight Innovation Market Research Research in Society

5 Lessons Researchers can Learn from the Gaming Industry

Posted by Charlotte Evans on 20 September
There are a whole range of lessons insight professionals can learn from the gaming industry. With areas such as virtual reality, gamification and storytelling just scratching the surface of transferrable techniques, it is a good reminder that insight professionals should look beyond the research industry for innovative solutions.
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Tags: Shopper Behaviour Insight Innovation Research in Society

Insight as Art: An Introduction to the Consumer Postcard Project

Posted by Emily James on 02 September
Activating consumer insight is notoriously difficult. That's why we're doing something radically different. We're turning real-world insight into unique and memorable art pieces that leave stakeholders with a powerful, action-driving feeling.
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Tags: Innovation Market Research Research in Society

How to Build Consumer Trust in your Brand’s Use of Data

Posted by Emily James on 27 June
While companies gain access to an increasing volume of data, consumers are growing more concerned over how their data is being used. In this article, we examine how to bridge the divide and start building consumer trust in your brand's use of personal data.
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Tags: Market Research Research in Society

What is Correlation Analysis? Definition and Exploration

Posted by Emily James on 18 June
Correlation analysis is a technique that is frequently used in market research, but is also vulnerable to misuse if not understood or applied correctly.
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Tags: Market Research Business Strategy Research in Society

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