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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

The Line between Research, Data and Responsible Marketing

Posted by Annette Smith on 17 May
How can Researchers, Insight Professionals, Developers, and Marketers ensure that they are collecting and using market research data in a responsible way?
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Tags: Market Research Customer Experience Research in Society

Animated Insights: The Bridges That Bind Political, Social and Brand Loyalties

Posted by Sophie Grieve-Williams on 11 May
Our 2019 research report highlighted the deeply rooted connections between political, social and brand loyalties. This short, animated video breaks down the complex topic, dissects our most interesting findings and describes what they mean for brands.
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Tags: Infographic Business Strategy Research in Society

8 Examples of How Latent Needs Can Deliver Practical Innovation

Posted by Emily James on 29 March
There are many examples of practical innovations, but how many of those have come from the discovery of latent needs? Here are 8 prime examples of how practical innovation can be created in response to undiscovered customer and business needs.
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Tags: Insight Innovation Market Research Research in Society

Modern Tribes: Why Demographics No Longer Define Us

Posted by Charlotte Evans on 20 March
Researchers focus a lot on traditional demographic sampling, but as consumers evolve so should our sampling methods. Not to say that demographic sampling isn't still useful, but segmenting consumers by the tribes they belong to can provide a more enhanced understanding of the modern consumer.
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Tags: Insight Innovation Market Research Research in Society

What International Women's Day 2019 Means to FlexMR

Posted by Emily James on 08 March
As you might know, today is International Women’s Day and the theme for this year is Balance for Better. Here are some of FlexMR’s great employees explaining why International Women’s Day is important to them, and what they think of gender diversity within the market research industry.
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Tags: Market Research Employee Engagement Research in Society

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