Activating consumer insight is notoriously difficult. That's why we're doing something radically different. We're turning real-world insight into unique and memorable art pieces that leave stakeholders with a powerful, action-driving feeling.
Continue Reading
Posted by Emily James on 27 June
While companies gain access to an increasing volume of data, consumers are growing more concerned over how their data is being used. In this article, we examine how to bridge the divide and start building consumer trust in your brand's use of personal data.
Continue Reading
Posted by Emily James on 18 June
Correlation analysis is a technique that is frequently used in market research, but is also vulnerable to misuse if not understood or applied correctly.
Continue Reading
Posted by Annette Smith on 17 May
How can Researchers, Insight Professionals, Developers, and Marketers ensure that they are collecting and using market research data in a responsible way?
Continue Reading
Tags: Market Research Customer Experience Research in Society
Posted by Sophie Grieve-Williams on 11 May
Our 2019 research report highlighted the deeply rooted connections between political, social and brand loyalties. This short, animated video breaks down the complex topic, dissects our most interesting findings and describes what they mean for brands.
Continue Reading
