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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Iulia Ghindeanu on 21 September
Subcultures are an extremely important part of society, but they don't normally get the attention they deserve in market research. In order for market research to remain unbiased and representative of all people, these sub-cultures must be reached and their opinions taken into account.
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Tags: Customer Experience Business Strategy Research in Society

Posted by Mayra Munguia on 18 September
Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
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Tags: Agile Customer Experience Research in Society

Posted by Emily James on 06 September
Market Research is widely regarded as one of the most ethically challenging industries, especially since organisations misuse market research data to reach their own objectives. This blog explains how can we identify when we are being manipulated rather than persuaded.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Posted by Emily James on 03 September
Nobody likes negative feedback, however, without it how can we improve? Here are some strategies for accepting negative feedback and using it to drive change for the better.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Posted by Maria Twigge on 03 September
Market research has been affecting major decisions for many years. Here are four examples of how market research helped avoid catastrophic decisions throughout history.
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Tags: Shopper Behaviour Innovation Research in Society