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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Emoji's, Stickers & GIFs: Decoding Complex Visual Responses

Posted by Dr Katharine Johnson on 05 November
Through technological advancement, Emoji's, Stickers and GIFs are now an integral part of language, with many people preferring them over the written word when expressing themselves. However, with language becoming more visual, how can researchers decode them in order to gain valuable insights?
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Tags: Research in Society Insight Innovation Market Research

Transforming Research into a Force for Good in Society

Posted by Ruth Moreno on 23 October
Research is key to understanding and aiding a society in motion; it promotes conversations to discuss new ideas and challenges, advance discoveries and influence policies, all of which increases public confidence in research as a force for good in our society.
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Tags: Research in Society Business Strategy Market Research

The Challenges Insight-Driven Brands Face Next

Posted by Emily James on 15 October
With many brands becoming insight-driven, it is important to understand the challenges they will face. From higher competition to the practicalities of incorporating technology into their data analysis processes, this blog recognises the challenges ahead and suggests ways to overcome them.
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Tags: Business Strategy Insight Innovation Research in Society

Fringes of Society: Reaching Subcultures with Online Communities

Posted by Iulia Ghindeanu on 21 September
Subcultures are an extremely important part of society, but they don't normally get the attention they deserve in market research. In order for market research to remain unbiased and representative of all people, these sub-cultures must be reached and their opinions taken into account.
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Tags: Research in Society Customer Experience Business Strategy

The Difference Between Real-Time and Agile Market Research

Posted by Mayra Munguia on 18 September
Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
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Tags: Customer Experience Agile Research in Society

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