<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 20 July
Why should insight professionals care about people outside of the 'consumer' context? Because it allows us to see the world through a different lens - the lens that they see brands, industries, and the world through, further enriching actionable insights.
Continue Reading

Tags: Shopper Behaviour Insight Innovation Research in Society

Posted by Charlotte Evans on 20 July
Responsible innovation is a process that seeks to promote the development of new ideas, technologies and opportunities that are desirable or improve society as a whole. Here's what it means for researchers.
Continue Reading

Tags: Innovation Insight Innovation Research in Society

Posted by Emily James on 09 July
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?
Continue Reading

Tags: Shopper Behaviour Market Research Research in Society

Posted by Emily James on 22 May
While the two subjects may seem a little complex at first, understanding how behavioural science and economics overlap, and how this fits (or not) into the day-to-day workings of market research is essential as it becomes a bigger influence in the industry.
Continue Reading

Tags: Insight Innovation Market Research Research in Society

Posted by Heather Wendlandt on 19 May
How do New Yorkers view the city they call home? This artistic representation of qualitative insight explores the complex, multi-faceted answer to that question.
Continue Reading

Tags: Insight Innovation Market Research Research in Society