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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Behavioural Economics vs Behavioural Science: A Comparison

Posted by Emily James on 22 May
While the two subjects may seem a little complex at first, understanding how behavioural science and economics overlap, and how this fits (or not) into the day-to-day workings of market research is essential as it becomes a bigger influence in the industry.
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Tags: Insight Innovation Market Research Research in Society

New Yorkers on New York: How Insight Sparks Important Conversations

Posted by Heather Wendlandt on 19 May
How do New Yorkers view the city they call home? This artistic representation of qualitative insight explores the complex, multi-faceted answer to that question.
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Tags: Insight Innovation Market Research Research in Society

The Difference Between Implicit vs. Explicit Testing

Posted by Emily James on 07 May
What do you know of implicit and explicit testing? Well, it could be the key to better understanding the decision-making process. If you look to the future of market research, we're already slowly adopting these testing methods through industry innovation.
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Tags: Insight Innovation Market Research Research in Society

Our Contributions to the UN Global Call to Creatives: Insight & Influence

Posted by Christopher Martin on 08 April
View the FlexMR insight marketing team's contribution to the UN global call to creatives. Grab a copy of the social images, assets and campaigns to help us communicate critical public health messages to everyone, everywhere.
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Tags: Research in Society Announcement

The FlexMR Insights Marketing Team Responds to the UN Global Call to Creatives

Posted by Christopher Martin on 30 March
On March 27th, the UN issued an open call to creatives for content and campaigns that will help spread vital information about COVID-19. In response, the FlexMR insights marketing team are donating a working day to the cause and encouraging other creatives in the research sector to do the same.
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Tags: Market Research Research in Society

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