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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Encouraging Connection in Isolation – Safeguarding Mental Health

Posted by Emily James on 10 October
Fostering connection while we're all working apart can be tough, but worth talking about at the very least. In aid of World Mental Health Day on 10th October, we're sharing some of our own practices to keep ourselves connected while we work remotely.
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Tags: Employee Engagement Business Strategy Research in Society

The Insights Industry Needs Digital Integration, Not Transformation

Posted by Christopher Martin on 29 September
Should research teams and agencies attempt digital transformation, or is there a different approach? While transformation is a hot topic, integration may offer the best of both digital & analogue methods.
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Tags: Insight Innovation Market Research Research in Society

Examining the Causes of the Gulf in Research Client-Agency Relationships

Posted by Heather Wendlandt on 28 September
We've drafted in insight professionals from both sides of the coin to ask their opinions on and examine their experiences with the gulf in research Client-Agency relationships - this is what they had to say.
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Tags: Insight Innovation Market Research Research in Society

The Complex Relationship Between Crowdsourcing and Innovation

Posted by Emily James on 11 September
There are challenges that come with seeking innovation through crowdsourcing, but there are benefits to crowdsourcing, and there are a number of success stories to learn from and ideas to mitigate any issues that arise.
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Tags: Insight Innovation Market Research Research in Society

The Many Shades of Agile Market Research

Posted by Heather Wendlandt on 03 September
Most research techniques are professing to be 'agile' in one way or another now, but is 'agile' just another buzzword in the insights industry? Our NA Client Development Manager, Heather Wendlandt investigated what 'agile' means to insight professionals on LinkedIn, and here are her results.
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Tags: Agile Market Research Research in Society

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