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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 18 November
Market analyses are the cornerstone of an impactful business - here is a simple 6-step template resource to help professionals conduct their own analysis, and gain valuable insight into their industry.
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Tags: Market Research Business Strategy Research in Society

Posted by Paul Hudson on 10 November
What impact does the insights industry itself on the nature of market research? FlexMR CEO Paul Hudson reflects on how the market shapes the practice and what opportunities arise.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 10 October
Fostering connection while we're all working apart can be tough, but worth talking about at the very least. In aid of World Mental Health Day on 10th October, we're sharing some of our own practices to keep ourselves connected while we work remotely.
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Tags: Employee Engagement Business Strategy Research in Society

Posted by Christopher Martin on 29 September
Should research teams and agencies attempt digital transformation, or is there a different approach? While transformation is a hot topic, integration may offer the best of both digital & analogue methods.
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Tags: Insight Innovation Market Research Research in Society

Posted by Heather Wendlandt on 28 September
We've drafted in insight professionals from both sides of the coin to ask their opinions on and examine their experiences with the gulf in research Client-Agency relationships - this is what they had to say.
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Tags: Insight Innovation Market Research Research in Society