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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 19 February
Filled with more thought-provoking case studies, innovative methodologies, and inspiring workshops, the momentum of this event carried us well to the very end. Here are Paul's musings and experiences of the second day of the Qual360 EU 2020 conference.
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Tags: Insight Innovation Research in Society Event Summary

Posted by Paul Hudson on 18 February
A summary of the themes and topics discussed in the first day of Qual360 EU's two-day conference 2020. Containing inspiring case studies and a myriad of thought-provoking discussions from a diverse range of speakers, it's safe to say that this was a brilliant start to the event.
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Tags: Business Strategy Research in Society Event Summary

Posted by Emily James on 10 January
To get an accurate representation of what could feasibly happen in the next five years at this point in time, we should think about where we could take it right now, and more importantly, where we should take it in order to make the industry and the insights generated the best they can be.
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Tags: Insight Innovation Agile Research in Society

Posted by Emily James on 29 November
Strategic Storytelling is a creative way of presenting insights that maximises audience engagement. Huggies and Google are only two examples of brands using strategic storytelling to communicate insights and engage their audience.
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Tags: Insight Innovation Business Strategy Research in Society

Posted by Sally Nicholls on 26 November
Everyone knows about the importance of GDPR; but if this was true, then how come there still data scandals occurring due to the gross misuse of data? A global shift in how we view data needs to occur in order for data to be handled with the care it deserves.
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Tags: Market Research Customer Experience Research in Society