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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 30 August
Do you know how many survey responses you need for your quantitative market research to be statistically significant? Use our free sample size calculator to find out now.
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Tags: Panel Tools Beta Testing Survey Tools

Posted by Christopher Martin on 30 August
As passive data and social data collection methods take centre stage in research, we ask how agencies can protect the privacy of their participants and ensure consumer trust is retained.
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Tags: Panel Tools Innovation

Posted by Christopher Martin on 30 August
In the wake of recent high profile data breaches, understanding how to keep participant data secure is more important than ever. Read our top 5 tips for improving data security in this article.
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Tags: Community Tools Creative Qual Tools Panel Tools Focus Group Tools Survey Tools

Posted by Christopher Martin on 30 August
Some of the world's largest brands have achieved their status by understanding their customers. So what is the secret to understanding customer experience? Find out in this article.
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Tags: Panel Tools Community Panel Customer Experience

Posted by Charlotte Pearson-Duff on 30 August
Without panelists, you don't have a panel and without engaged panelists you won't have any responses. Find out how to put together a responsive research panel that guarantees results every time.
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Tags: Panel Tools Community Panel