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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 31 August
Large or big qual data sets tend to be even more unstructured and unwieldy than their smaller counterparts. Here are 7 of the best text and sentiment analysis tools to support you in their analysis.
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Tags: Panel Tools Shopper Behaviour Insight Innovation

Posted by Charles Pearson on 31 August
Automation is on the rise in the access panel market leaving providers vying for position. Charles Pearson, formerly of Research Now, shares his top tips for cultivating competitive edge.
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Tags: Panel Tools Customer Satisfaction Insight Innovation

Posted by Christopher Martin on 30 August
Calculate confidence intervals for the mean with ease using our free calculator. Use this simple tool to quickly find out whether your results fall within the expected range.
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Tags: Panel Tools Survey Tools Insight Innovation

Posted by Paul Hudson on 30 August
Quantitative research is everywhere, - never before has it been this easy to conduct fast and effective quant research. However, we want to ensure you are making the most of your investment. Read our blog to discover the latest tips and tricks to making the most for your money.
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Tags: Panel Tools Shopper Behaviour Survey Tools

Posted by Christopher Martin on 30 August
Do you know how many survey responses you need for your quantitative market research to be statistically significant? Use our free sample size calculator to find out now.
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Tags: Panel Tools Beta Testing Survey Tools