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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Susan Bell on 30 August
Marketing products and services require significantly different approaches, so your research strategy must adapt too. Discover how to tailor your research to services in this guest article from Sue Bell.
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Tags: NPD Community Customer Satisfaction

Posted by Christopher Martin on 30 August
Is segmentation dead? No. But there are ways in which brands can more effectively profile consumers than the outdated methods currently in use. Discover three of the best alternatives to demographic profiling you can make use of today.
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Tags: NPD Community Shopper Behaviour Insight Innovation

Posted by Annette Smith on 30 August
Agile development is a powerful tool that helps organisations iteratively improve both products and software. But where and when should agile practices be applied? Find out in this informative article.
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Tags: NPD Community Website Development Beta Testing Agile

Posted by Dr Dorota Crockford on 30 August
Customers are king. It is a phrase uttered often in marketing circles. But what exactly does it mean, and what makes a customer centric approach profitable? Find out from our market research experts.
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Tags: NPD Community Ad Testing Customer Satisfaction Beta Testing

Posted by Christopher Martin on 30 August
Building an effective research sample involves balancing research objectives with time constraints, and finding the best value for your money. This guide explains our tips for creating the perfect online research sample, in a quick and cost effective manner.
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Tags: NPD Community Community Panel Survey Tools