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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 29 July
The Customer Feedback Loop is a very useful tool for insight generation and activation with four key components that should be a staple in all market research strategies - and it's all kick-started with customer interaction.
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Tags: NPD Community Insight Innovation Market Research

Posted by Emily James on 20 March
With the world of market research on the brink of a new technological boom, it is easy to forget the tremendous impact of the humble video - how can videos enhance the market research experience for researchers, participants, and stakeholders?
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Tags: NPD Community Website Development Employee Engagement

Posted by Emily James on 31 January
From collaborative insights and a customer-centric organisational culture, the power of customer communities is endless... if you know how to make them work for you. This article details how customer communities can and are capable of transforming whole industries.
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Tags: NPD Community Community Panel Business Strategy

Posted by Dr Dorota Crockford on 31 August
Considering adding crowdsourcing to your market research toolkit but not sure when to apply it? Or whether it's even sound as a methodology? Pros, cons and use cases discussed.
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Tags: NPD Community Insight Innovation Market Research

Posted by Laura Calvert on 31 August
Discover 7 innovative online research methods for customer centric product experience excellence and commercial competitive edge.
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Tags: NPD Community Community Panel Insight Innovation