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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 31 January
From collaborative insights and a customer-centric organisational culture, the power of customer communities is endless... if you know how to make them work for you. This article details how customer communities can and are capable of transforming whole industries.
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Tags: NPD Community Community Panel Business Strategy

Posted by Dr Dorota Crockford on 31 August
Considering adding crowdsourcing to your market research toolkit but not sure when to apply it? Or whether it's even sound as a methodology? Pros, cons and use cases discussed.
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Tags: NPD Community Insight Innovation Market Research

Posted by Laura Calvert on 31 August
Discover 7 innovative online research methods for customer centric product experience excellence and commercial competitive edge.
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Tags: NPD Community Community Panel Insight Innovation

Posted by Maria Twigge on 31 August
New product development (NPD) is not for the faint-hearted. But integrating customer feedback correctly at the concept stage reduces the associated dramatically.
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Tags: NPD Community Beta Testing Insight Innovation

Posted by Paul Hudson on 31 August
Are you making any of these 10 common market research mistakes? Combined, they can damage your results and lead to poor decisions. Find out what you can do about it now.
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Tags: NPD Community Survey Panel Innovation