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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Dr Dorota Crockford on 31 August
Considering adding crowdsourcing to your market research toolkit but not sure when to apply it? Or whether it's even sound as a methodology? Pros, cons and use cases discussed.
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Tags: NPD Community Insight Innovation Market Research

Posted by Laura Calvert on 31 August
Discover 7 innovative online research methods for customer centric product experience excellence and commercial competitive edge.
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Tags: NPD Community Community Panel Insight Innovation

Posted by Maria Twigge on 31 August
New product development (NPD) is not for the faint-hearted. But integrating customer feedback correctly at the concept stage reduces the associated dramatically.
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Tags: NPD Community Beta Testing Insight Innovation

Posted by Paul Hudson on 31 August
Are you making any of these 10 common market research mistakes? Combined, they can damage your results and lead to poor decisions. Find out what you can do about it now.
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Tags: NPD Community Survey Panel Innovation

Posted by Grayling Ferguson on 31 August
There are a lot of stakeholders in market research, from decision makers to researchers themselves. But can market research participants be described as stakeholders?
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Tags: NPD Community Shopper Behaviour