<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Dr Dorota Crockford on 06 June
Reciprocating participant engagement means having a two-way conversation, participants aren't just providing data, they're understanding what impact that data is having on the brand. It is a simple consideration that has a significant impact on the current and future research experiences.
Continue Reading

Tags: Community Panel Market Research Customer Experience

Posted by Christopher Martin on 31 May
The podcast revolution shows no signs of slowing down, so here we list the top ten best podcasts for market research and insight professionals - produced and hosted by insight industry professionals.
Continue Reading

Tags: Market Research Business Strategy

Posted by Emily James on 31 May
The average survey response rate is typically around 30%. But what is an average response rate, and what factors determine the response rate of a survey?
Continue Reading

Tags: Survey Panel Market Research Customer Experience

Posted by Amy Greenwood on 24 May
Insights generated from market research is one of the most common drivers of change in organisations across all industries - But how does it actually work? Our Head of Research has explored the benefits of insights, and tips for applying them effectively within a business.
Continue Reading

Tags: Agile Market Research Business Strategy

Posted by Christopher Martin on 23 May
Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks.
Continue Reading

Tags: Community Tools Community Panel Market Research Customer Experience