<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 08 March
As you might know, today is International Women’s Day and the theme for this year is Balance for Better. Here are some of FlexMR’s great employees explaining why International Women’s Day is important to them, and what they think of gender diversity within the market research industry.
Continue Reading

Tags: Market Research Employee Engagement Research in Society

Posted by Mayra Munguia on 15 February
With the evolution of market research leading to more new technologies available every day, how can insights professionals choose the right technology to fit their research requirements? How can they build up a set of technologies personalised to their research to help deliver the right insights?
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 08 February
How is loyalty gained and maintained by companies? How can we understand the concept of loyalty enough to boost brand loyalty? The answers to these actually lie in the results of political and social research studies.
Continue Reading

Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 28 January
Brand archetypes are inherently useful as they provide a starting point or a goal upon which businesses can build their brand identity, but how can businesses know which brand archetype most suits their organisation? How can research strengthen brand identity through measuring consumer perception?
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Christopher Martin on 21 January
As an industry, we are obsessed – and rightly so – with customer and user experiences; tangible value is gained from improving customer experiences. So why do we not explore participant experiences in the same way? How can we improve the participant experience for better valuable insights?
Continue Reading

Tags: Market Research Customer Experience Business Strategy