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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 16 December
FlexMR has had an excitingly successful year despite it being 2020 - with 2 new tool releases, a Global Digital Excellence Award, and a 98% client satisfaction rate, take a look at our new infographic to see what we've been up to.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Heather Wendlandt on 15 December
In the insights industry, responsible innovation is what makes online research and insight communities better for everyone involved. Let's see what the future holds for innovated online insight communities.
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Tags: Community Tools Insight Innovation Market Research

Posted by Emily James on 11 December
Influencing c-suite decision-making processes with actionable data has become one of the biggest goals in the insight industry, empowering stakeholders and their businesses with valuable insights. But what is actionable data?
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Tags: Market Research Employee Engagement Business Strategy

Posted by Emily James on 25 November
Quantitative methodologies has always been a staple of market research, surviving each evolution in the insights industry; this adaptability and longevity continues to serve insight professionals well, as a new technological evolution is coming.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 20 November
What does it mean to create something game-changing? What is the difference between small innovations and proper breakthroughs that change the world, and how do we achieve the latter?
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Tags: Innovation Insight Innovation Market Research