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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 01 June
There are a few different methods to generate quality qualitative insights, but sometimes the simplest ways are the best; question board focus groups are one simple sure-fire way of getting the data you need and this article is here to tell you why.
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Tags: Focus Group Tools Insight Innovation Market Research

Posted by Emily James on 29 May
With the ever-increasing amount of technology used in the market research industry, it can be hard to find a research provider that has everything you need - we've put together a checklist of considerations you should take into account to help.
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Tags: Community Panel Market Research Customer Experience

Posted by Paul Hudson on 27 May
Online video conferencing software is becoming an increasingly useful asset to everyone, but not in the least to the insights industry. With face-to-face focus groups out of the question, we need to understand the impacts this online alternative presents.
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Tags: Focus Group Tools Insight Innovation Market Research

Posted by Emily James on 22 May
While the two subjects may seem a little complex at first, understanding how behavioural science and economics overlap, and how this fits (or not) into the day-to-day workings of market research is essential as it becomes a bigger influence in the industry.
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Tags: Insight Innovation Market Research Research in Society

Posted by Heather Wendlandt on 19 May
How do New Yorkers view the city they call home? This artistic representation of qualitative insight explores the complex, multi-faceted answer to that question.
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Tags: Insight Innovation Market Research Research in Society