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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Neil Bartley on 21 June
There are numerous hard-wrought skills that researchers need in order to craft an impactful and effective survey that will provide exactly the data they need. However, redesigning the survey scripting process so that it works on a flowchart interface makes creating surveys so much more accessible to everyone who wants to conduct research.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Christopher Martin on 20 June
In an interactive session at MRMW 19, FlexMR CEO Paul Hudson challenged researchers to consider the often unspoken impact software developers and the tech industry have on modern research experiences - and how the two groups can find shared ground for better communication.
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Tags: Market Research Business Strategy Event Summary

Posted by Christopher Martin on 19 June
On the second day of MRMW EU, topics ranged from inspiring case studies, new methodologies, challenging questions for the industry and more. But the theme that connected them all was the role of technology in transfering and facilitating knowledge.
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Tags: Market Research Business Strategy Event Summary

Posted by Christopher Martin on 18 June
A brief overview of the topics and themes that arose from the first day of MRMW EU 2019. Summarised under the umbrella of technology as an enabler, presentations covered automation, voice, blockchain, neuroscience and more.
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Tags: Market Research Business Strategy Event Summary

Posted by Emily James on 18 June
Correlation analysis is a technique that is frequently used in market research, but is also vulnerable to misuse if not understood or applied correctly.
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Tags: Market Research Business Strategy Research in Society