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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 24 March
What adjustments can insight professionals make to conduct research responsibility and with sensitivity in times of crisis?
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Tags: Market Research Research in Society

Posted by Christopher Martin on 11 March
Table top RPGs have seen huge resurgance in popularity since Netflix hit Stranger Things hit our screens. But did you know these games can also teach us how to tell more impactful stories and better engage stakeholders?
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Tags: Insight Innovation Market Research Event Summary

Posted by Christopher Martin on 11 March
The MRS IMPACT 2020 Conference was a refreshing affair. A celebration of the insustry, a challenge to engage with the big issues, and a re-affirming of the role research plays in the world - I left reminded of our focus and refreshed for a new decade.
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Tags: Insight Innovation Market Research Event Summary

Posted by Charlotte Evans on 21 February
There are a variety of businesses are already demonstrating how to impactfully fuse quantitative and qualitative research methodologies in the pursuit of more accurate and in-depth insights; let's take a look at three brilliant examples of fusion research in action.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 17 February
Short answer: yes! But why? Simply put, voice of customer analysis is the core of market research, and the process from which valuable insights are generated, insights that could be the key to helping companies revolutionise their industry.
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Tags: Market Research Customer Experience Business Strategy