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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 08 February
How is loyalty gained and maintained by companies? How can we understand the concept of loyalty enough to boost brand loyalty? The answers to these actually lie in the results of political and social research studies.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 28 January
Brand archetypes are inherently useful as they provide a starting point or a goal upon which businesses can build their brand identity, but how can businesses know which brand archetype most suits their organisation? How can research strengthen brand identity through measuring consumer perception?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Christopher Martin on 21 January
As an industry, we are obsessed – and rightly so – with customer and user experiences; tangible value is gained from improving customer experiences. So why do we not explore participant experiences in the same way? How can we improve the participant experience for better valuable insights?
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Tags: Market Research Customer Experience Business Strategy

Posted by Samantha Nicholson on 16 January
Market research is an ever-growing industry, crowded and constantly changing. Thus, as insight professionals, it is essential that we are continually seeking self-improvement and looking for new and exciting approaches to our work. This blog explores how we can boost our career to the next level.
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Tags: Market Research Employee Engagement Research in Society

Posted by Emily James on 11 January
With the demands of the insights industry constantly changing it has become necessary to create a research platform that can evolve alongside the industry in order to keep meeting it's needs. With all the benefits of an integrated platform, will it feature in the future of market research?
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Tags: Insight Innovation Market Research Business Strategy