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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 10 May
For insights communities to work well, they should be tailored to the needs of the stakeholders and insights team, but there are a few core ingredients that work towards forming a successful insights community.
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Tags: Community Panel Insight Innovation Market Research

Posted by Maisie Furneaux on 05 May
Market researchers have a large variety of daily responsibilities, most of which stakeholders don't see. Our Senior Research Associate, Maisie Furneaux, has opened up a window to help us catch an important glimpse into the life of a market researcher.
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Tags: Market Research Business Strategy Empowerment

Posted by Emily James on 29 April
What is the difference between creating a good survey and a great one? Impactful survey design. With some wisdom from Mark McCourt of the Redhill Group, let's refresh our memories on what it's like to to create an engaging survey.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Annette Smith on 21 April
User experience is a great practice that can impact how we conduct market research in a number of ways, from how we design the research process to how we design research technology, platforms and tools.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 19 April
There are a number of challenges to measuring the success of insights activation, is there a way to get an accurate reading? With some great insight from Rachel Binks, here are a few ways that might help us get closer to the desired result.
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Tags: Customer Satisfaction Insight Innovation Market Research