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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 03 May
Each brand has their own dedicated consumer tribe, predominantly made up of their own loyal customer base. The insights this tribe holds are game-changing.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 25 April
When taking advantage of the largest online community in the world, how do brands fit social media intelligence methods into active research schedules?
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Tags: Market Research Customer Experience Business Strategy

Posted by Charlotte Evans on 18 April
In terms of brand strategies, letting consumers mould a business to their needs and can be the driving power behind a brand's growth and success. There are many benefits to this strategy as is outlined within this blog.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 15 April
In order to build the best market research experience, it is good to know what types of market research methods there are available. This article compiles 15 different market research methods in order to provide a comprehensive overview of the options available.
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Tags: Creative Qual Tools Panel Tools Market Research

Posted by Christopher Martin on 10 April
The Big Five Personality Traits: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism offer a useful shorthand for marketers and researchers to understand behaviour. But are they still the best way of understanding individual decision making preferences?
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Tags: Infographic Market Research