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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Modern Tribes: Why Demographics No Longer Define Us

Posted by Charlotte Evans on 20 March
Researchers focus a lot on traditional demographic sampling, but as consumers evolve so should our sampling methods. Not to say that demographic sampling isn't still useful, but segmenting consumers by the tribes they belong to can provide a more enhanced understanding of the modern consumer.
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Tags: Insight Innovation Market Research Research in Society

Customer Community Panels: The Secret to Building Brand Loyalty

Posted by Charles Pearson on 12 March
Building brand loyalty is an objective for most brands, but it still seems to be a point of contention when it comes to how to do that. Customer Community Panels are a secret weapon for brands looking to build loyalty through market research, but this is largely due to a lack of awareness.
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Tags: Insight Innovation Customer Experience Business Strategy

What it Means to Turn Customer Centricity into Customer Obsession

Posted by Emily James on 01 March
Customer Centricity and Customer Obsession are two sides of the same coin, just with varying degrees of intensity. But what does it mean for businesses to to turn a customer-centric strategy into a customer-obsessed one? First, we need to recognise the barriers in place before they can be overcome.
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Tags: Insight Innovation Customer Experience Business Strategy

Why Insight Levels the Playing Field Between Established & Challenger Brands

Posted by Paul Hudson on 22 February
The importance of insight, when used correctly, cannot be overstated; it is the defining element of a successful brand, no matter how new or established they may be. This blog explains why insights bring both Established brands and Challenger brands on an even footing within the competition.
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Tags: Shopper Behaviour Insight Innovation Business Strategy

How to Navigate the Market Research Technology Landscape

Posted by Mayra Munguia on 15 February
With the evolution of market research leading to more new technologies available every day, how can insights professionals choose the right technology to fit their research requirements? How can they build up a set of technologies personalised to their research to help deliver the right insights?
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Tags: Insight Innovation Market Research Business Strategy

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