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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

4 Pillars of Effective Stakeholder Engagement

Posted by Emily James on 03 June
Stakeholders can be hard to effectively engage - there are significant challenges that stakeholders have to deal with every day, and it's our job as insight professionals to effectively cut through that noise and direct their attention to valuable insights.
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Tags: Insight Innovation Market Research Employee Engagement

Question Boards: A Simple Approach to Generating Quality Qual

Posted by Emily James on 01 June
There are a few different methods to generate quality qualitative insights, but sometimes the simplest ways are the best; question board focus groups are one simple sure-fire way of getting the data you need and this article is here to tell you why.
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Tags: Focus Group Tools Insight Innovation Market Research

The Benefits of a Dedicated Online Focus Group Tool

Posted by Paul Hudson on 27 May
Online video conferencing software is becoming an increasingly useful asset to everyone, but not in the least to the insights industry. With face-to-face focus groups out of the question, we need to understand the impacts this online alternative presents.
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Tags: Focus Group Tools Insight Innovation Market Research

Behavioural Economics vs Behavioural Science: A Comparison

Posted by Emily James on 22 May
While the two subjects may seem a little complex at first, understanding how behavioural science and economics overlap, and how this fits (or not) into the day-to-day workings of market research is essential as it becomes a bigger influence in the industry.
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Tags: Insight Innovation Market Research Research in Society

New Yorkers on New York: How Insight Sparks Important Conversations

Posted by Heather Wendlandt on 19 May
How do New Yorkers view the city they call home? This artistic representation of qualitative insight explores the complex, multi-faceted answer to that question.
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Tags: Insight Innovation Market Research Research in Society

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