How can blending data formats help us generate better insights, and shape better business decisions and outcomes? Using a data warehousing system, we can realise the true potential of data through data blending processes.
Should research teams and agencies attempt digital transformation, or is there a different approach? While transformation is a hot topic, integration may offer the best of both digital & analogue methods.
We've drafted in insight professionals from both sides of the coin to ask their opinions on and examine their experiences with the gulf in research Client-Agency relationships - this is what they had to say.
Survey chatbots are being used more and more as they grow in ability and usefulness. However, have they reached their full potential, is there more yet to come, or are they starting to age out of usefulness?
There are challenges that come with seeking innovation through crowdsourcing, but there are benefits to crowdsourcing, and there are a number of success stories to learn from and ideas to mitigate any issues that arise.