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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

How to Speed Up Qualitative Fieldwork Without Compromising Quality

Posted by Laura Calvert on 26 February
'At the speed of business' keeps getting quicker as stakeholders are keen to see how fast we can generate insights - but we need to be wary of how much we're willing to sacrifice to meet that deadline. How do we speed up qualitative research and keep a high standard of data quality?
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Tags: Creative Qual Tools Insight Innovation Market Research

The Role of Focus Groups in our Quest for Expressive Data

Posted by Gareth Bowden on 12 February
Expressive data is ladened with context that effectively conveys both thought and feeling, enhancing the impact of rich qualitative data on insights activation. Are focus groups the key to unlocking the door to expressive data?
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Tags: Focus Group Tools Insight Innovation Business Strategy

The Anatomy of a Successful Insights Team [Infographic]

Posted by Sophie Grieve-Williams on 11 February
There are a few key elements to a successful insights team - strategies, individuals, and methodologies that all work together as one to generate key insights and enhance the reach of data.
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Tags: Insight Innovation Employee Engagement Scale

Four Ways Researchers Can Form Strong Stakeholder Relationships

Posted by Josie Sanderson on 05 February
The importance of strong relationships between insight teams and business decision makers is well-explored. But how can these bonds be formed?
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Tags: Customer Satisfaction Insight Innovation Empowerment

Zoom Out - Big Picture Data Reporting

Posted by Emily James on 28 January
We are very reliant on data tables and graphs when presenting data, but they can sometimes be lacking when it comes to presenting the bigger picture. What other methods are available to insight professionals in our mission to communicate complex storylines?
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Tags: Insight Innovation Market Research

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