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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 11 March
The MRS IMPACT 2020 Conference was a refreshing affair. A celebration of the insustry, a challenge to engage with the big issues, and a re-affirming of the role research plays in the world - I left reminded of our focus and refreshed for a new decade.
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Tags: Insight Innovation Market Research Event Summary

Posted by Emily James on 10 March
The term ‘customer centricity’ is pretty self-explanatory in theory - but practically, putting customer centricity into action will drastically change your business in the most intricate of ways from the bottom-up.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Amy Greenwood on 28 February
IIeX EU this year was abuzz with the latest trends, case studies, and methodologies, and four of our own attended the amazing event with two entering the New Speaker track with brilliant talks! Take a look at the main takeaways of IIeX EU for our attendees.
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Tags: Insight Innovation Business Strategy Research in Society

Posted by Sophie Grieve-Williams on 26 February
Introducing Survey 2.0 - the new flowchart survey creation tool. Revolutionising the survey-scripting process, discover how this tool makes survey scripting accessible to everyone, not just experienced research professionals, through its intuitive design.
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Tags: Survey Tools Insight Innovation Business Strategy

Posted by Charlotte Evans on 21 February
There are a variety of businesses are already demonstrating how to impactfully fuse quantitative and qualitative research methodologies in the pursuit of more accurate and in-depth insights; let's take a look at three brilliant examples of fusion research in action.
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Tags: Insight Innovation Market Research Business Strategy