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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Videos, Images, Numbers, Text: Blending Data Formats to Drive Decisions

Posted by Dr Katharine Johnson on 05 October
How can blending data formats help us generate better insights, and shape better business decisions and outcomes? Using a data warehousing system, we can realise the true potential of data through data blending processes.
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Tags: Insight Innovation Market Research Employee Engagement

The Insights Industry Needs Digital Integration, Not Transformation

Posted by Christopher Martin on 29 September
Should research teams and agencies attempt digital transformation, or is there a different approach? While transformation is a hot topic, integration may offer the best of both digital & analogue methods.
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Tags: Insight Innovation Market Research Research in Society

Examining the Causes of the Gulf in Research Client-Agency Relationships

Posted by Heather Wendlandt on 28 September
We've drafted in insight professionals from both sides of the coin to ask their opinions on and examine their experiences with the gulf in research Client-Agency relationships - this is what they had to say.
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Tags: Insight Innovation Market Research Research in Society

Are Survey Chatbots Coming of Age?

Posted by Emily James on 17 September
Survey chatbots are being used more and more as they grow in ability and usefulness. However, have they reached their full potential, is there more yet to come, or are they starting to age out of usefulness?
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Tags: Survey Tools Insight Innovation Market Research

The Complex Relationship Between Crowdsourcing and Innovation

Posted by Emily James on 11 September
There are challenges that come with seeking innovation through crowdsourcing, but there are benefits to crowdsourcing, and there are a number of success stories to learn from and ideas to mitigate any issues that arise.
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Tags: Insight Innovation Market Research Research in Society

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