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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Turbocharging Customer-Centric Marketing with Insight

Posted by Emily James on 22 July
For all that marketing departments and agencies use market research, only a few of them are truly customer-centric. How can market research and insights enhance marketing strategies to have the most impact and success?
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Tags: Insight Innovation Customer Experience Business Strategy

5 Uncomfortable Truths about the Insights Industry

Posted by Paul Hudson on 10 July
There are 5 truths that the insights industry typically find it hard to confront, however, uncomfortable truths like these are the key to opening up the industry to more great opportunities for innovation.
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Tags: Insight Innovation Market Research Business Strategy

How to Write a Market Research Brief (+ Free Template)

Posted by Emily James on 27 June
Creating a brief is one of the most important initiating steps for market research, as it provides the necessary information that researchers need to understand your needs as much as you do yourself. Find out how to write the perfect brief (and download our free template) here.
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Tags: Insight Innovation Market Research Business Strategy

Flowchart Interfaces: The Future of Survey Scripting?

Posted by Neil Bartley on 21 June
There are numerous hard-wrought skills that researchers need in order to craft an impactful and effective survey that will provide exactly the data they need. However, redesigning the survey scripting process so that it works on a flowchart interface makes creating surveys so much more accessible to everyone who wants to conduct research.
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Tags: Survey Tools Insight Innovation Market Research

Using Journalistic Principles to Drive Informed Decisions (IASE Summary #3)

Posted by Christopher Martin on 10 May
At the Insights Association Spring Event, FlexMR's Chris Martin presented a practical session on how journalistic principles can help market researchers write better, more engaging research reports.
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Tags: Insight Innovation Business Strategy Event Summary

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