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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 13 May
Turning insights into action that drives positive change is the endgame for market research, but it's something we haven't quite achieved yet - why? Here are five strategies that could help us achieve this goal.
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Tags: Insight Innovation Market Research Empowerment

Posted by Sophie Grieve-Williams on 10 May
For insights communities to work well, they should be tailored to the needs of the stakeholders and insights team, but there are a few core ingredients that work towards forming a successful insights community.
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Tags: Community Panel Insight Innovation Market Research

Posted by Emily James on 29 April
What is the difference between creating a good survey and a great one? Impactful survey design. With some wisdom from Mark McCourt of the Redhill Group, let's refresh our memories on what it's like to to create an engaging survey.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Annette Smith on 21 April
User experience is a great practice that can impact how we conduct market research in a number of ways, from how we design the research process to how we design research technology, platforms and tools.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 19 April
There are a number of challenges to measuring the success of insights activation, is there a way to get an accurate reading? With some great insight from Rachel Binks, here are a few ways that might help us get closer to the desired result.
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Tags: Customer Satisfaction Insight Innovation Market Research