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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

5 Creative Ways to Present Complex Information

Posted by Emily James on 17 January
When it comes to research reporting, think about how we could innovate beyond or even in conjunction with the written word, to communicate complex insights with the same dependable gravitas, but drastically increased stakeholder engagement.
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Tags: Customer Satisfaction Insight Innovation Market Research

Insights Technology Trends of 2020: A Visual Summary [Infographic]

Posted by Sophie Grieve-Williams on 17 January
What does 2020 hold for insights technology? This infographic explores the macro trends shaping market research software and platforms set to dominate the year.
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Tags: Insight Innovation Infographic Market Research

Market Research Trends: A 5 Year View (2020-2025)

Posted by Emily James on 10 January
To get an accurate representation of what could feasibly happen in the next five years at this point in time, we should think about where we could take it right now, and more importantly, where we should take it in order to make the industry and the insights generated the best they can be.
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Tags: Insight Innovation Agile Research in Society

FlexMR's 2019: Our Year in Review [Infographic]

Posted by Sophie Grieve-Williams on 16 December
In 2019, FlexMR developed 2 new tools for our InsightHub platform, created 3 new services and launched 1 client helpdesk. What else did our team get up to? Find out in this infographic.
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Tags: Insight Innovation Infographic Market Research

Storytelling: Demonstrating the ROI of Data

Posted by Emily James on 13 December
Demonstrating ROI can be tough with the current research reporting methods, however, there are many storytelling techniques that you can employ to create a compelling narrative and make the presentation of data and insights engaging and enlightening in equal measure.
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Tags: Insight Innovation Employee Engagement Business Strategy

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