<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 22 August
The biggest challenge insight professionals have is getting key decision makers and stakeholders to listen to the insights gained from the voice of the customer, and allowing them to continuously influence important decisions.
Continue Reading

Tags: Insight Innovation Agile Business Strategy

Posted by Josie Sanderson on 07 August
To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, the skills required will undoubtedly change too. What skills will insight professionals need in the future?
Continue Reading

Tags: Insight Innovation Agile Market Research

Posted by Emily James on 02 August
In a modern marketplace, where the lifespan of a company has dwindled by over a decade - how can you predict where your brand (or any) will be within the next ten years?
Continue Reading

Tags: Insight Innovation Agile Business Strategy

Posted by Laura Calvert on 30 July
Online communities promote a sense of belonging, and with this desire to feel a part of a community comes social influence and conformity as a side effect - how can we promote the expression of individual thought and opinions as a counter to social influence?
Continue Reading

Tags: Community Panel Insight Innovation Market Research

Posted by Emily James on 22 July
For all that marketing departments and agencies use market research, only a few of them are truly customer-centric. How can market research and insights enhance marketing strategies to have the most impact and success?
Continue Reading

Tags: Insight Innovation Customer Experience Business Strategy