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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Women in Research 2019: Empowered Industry, Enlightened Insights

Posted by Emily James on 08 November
On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event; here is what we learnt.
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Tags: Insight Innovation Market Research Research in Society

Context: The Next Marketing Revolution Researchers Must Prepare For

Posted by Emily James on 01 November
With marketers offering more personalised customer experiences, customers are more likely to consider providing more of their personal data in order to facilitate these experiences; but that has impacts for the research industry.
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Tags: Insight Innovation Market Research Business Strategy

What Exactly is Actionable Insight?

Posted by Laura Lace on 11 October
The term 'actionable insight' has become the ultimate buzzword within the insights industry. But what exactly is it, and how do you get from raw data to truly actionable insights?
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Tags: Customer Satisfaction Insight Innovation Market Research

What Exactly is a Chief Insights Officer?

Posted by Maisie Furneaux on 27 September
The role of a Chief Insights Officer is still a very new concept that has come about with the surge in market research needs across all industries. With that being said, not everyone knows what a CIO actually is, or the benefits they bring to a business.
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Tags: Insight Innovation Market Research Business Strategy

5 Lessons Researchers can Learn from the Gaming Industry

Posted by Charlotte Evans on 20 September
There are a whole range of lessons insight professionals can learn from the gaming industry. With areas such as virtual reality, gamification and storytelling just scratching the surface of transferrable techniques, it is a good reminder that insight professionals should look beyond the research industry for innovative solutions.
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Tags: Shopper Behaviour Insight Innovation Research in Society

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