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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 03 December
The way we conduct research is constantly changing in accordance to the world around us, so the platforms we conduct that research on must adapt too. Here are 3 key rules to keep in mind when designing, building, and maintaining an online insights platform.
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Tags: Market Research Insight Innovation Business Strategy

Posted by Charlotte Evans on 26 November
The Market Research and Insights industries are constantly evolving and innovating in order to generate the best insights possible into consumer behaviour to inform important business decisions. Here are five disruptive insights and start-ups that are changing the game right now.
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Tags: Research in Society Insight Innovation Market Research

Posted by Dr Katharine Johnson on 05 November
Through technological advancement, Emoji's, Stickers and GIFs are now an integral part of language, with many people preferring them over the written word when expressing themselves. However, with language becoming more visual, how can researchers decode them in order to gain valuable insights?
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Tags: Research in Society Insight Innovation Market Research

Posted by Emily James on 15 October
With many brands becoming insight-driven, it is important to understand the challenges they will face. From higher competition to the practicalities of incorporating technology into their data analysis processes, this blog recognises the challenges ahead and suggests ways to overcome them.
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Tags: Business Strategy Insight Innovation Research in Society

Posted by Laura Calvert on 10 October
In terms of research, sometimes ethical boundaries are not clearly defined and issues can arise very quickly. This blog outlines key ethical issues that researchers should be prepared to deal with, providing the knowledge of when to observe and when to act in the face of an ethical conundrum.
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Tags: Market Research Business Strategy Insight Innovation