Reporting is an important stage in market research, but how can we curate insights effectively so senior stakeholder audiences pay attention until the end? Charles Guilbeau of Ferrero helps to enlighten us with some interesting insight.
Human experience is an emerging field in market research and could be the key to truly understanding research participants. With some insight from Susan Bell, let's delve into the world of human experience to see what the future might hold.
Since the beginning, market research has been trying to better connect brands and customers through the sharing and actioning of meaningful insights. Customer Immersion Sessions are one method that takes this connection one step further.
Qualitative data by nature is more difficult to analyse than quantitative data - but it's not impossible and there are numerous benefits to qual insights. With new technology being released as we speak, scaling qualitative insight generation sustainably is now easier than ever.
Turning insights into action that drives positive change is the endgame for market research, but it's something we haven't quite achieved yet - why? Here are five strategies that could help us achieve this goal.