Insight Blog

With many brands becoming insight-driven, it is important to understand the challenges they will face. From higher competition to the practicalities of incorporating technology into their data analysis processes, this blog recognises the challenges ahead and suggests ways to overcome them.

In terms of research, sometimes ethical boundaries are not clearly defined and issues can arise very quickly. This blog outlines key ethical issues that researchers should be prepared to deal with, providing the knowledge of when to observe and when to act in the face of an ethical conundrum.

Market Research is widely regarded as an ethically challenging industries, especially since organisations often misuse market research data to reach their own objectives. This blog explains how can we identify when we are being manipulated rather than persuaded.

Making good decisions is an integral part of a successful business. What are the impacts of incorporating qual and quant data into the decision-making processes, and how can this be done?

Nobody likes negative feedback, however, without it how can we improve? Here are some strategies for accepting negative feedback and using it to drive change for the better.