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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Using Journalistic Principles to Drive Informed Decisions (IASE Summary #3)

Posted by Christopher Martin on 10 May
At the Insights Association Spring Event, FlexMR's Chris Martin presented a practical session on how journalistic principles can help market researchers write better, more engaging research reports.
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Tags: Insight Innovation Customer Experience Business Strategy

Technology, Trends and Compelling Stories (IASE Summary #1)

Posted by Christopher Martin on 10 May
After attending the 2019 Insight Association South East Chapter Meeting for the first time, FlexMR Chief Marketing Officer - Chris Martin - offers his perspective and insight on the event.
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Tags: Insight Innovation Market Research Business Strategy

6 Steps to Eliminating Bias from your Insight Platform

Posted by Dr Katharine Johnson on 10 May
Bias is everywhere, and most of the time unavoidable. However, in market research unbiased objective insights are the best, so how can we eliminate bias within the research experience?
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Tags: Community Panel Insight Innovation Market Research

8 Examples of How Latent Needs Can Deliver Practical Innovation

Posted by Emily James on 29 March
There are many examples of practical innovations, but how many of those have come from the discovery of latent needs? Here are 8 prime examples of how practical innovation can be created in response to undiscovered customer and business needs.
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Tags: Insight Innovation Market Research Research in Society

Identifying Loyal and Disconnected Customer Segments

Posted by Sophie Grieve-Williams on 22 March
Brand loyalty is tricky to measure and has an incredible amount of importance placed upon it within the boardroom. But are we looking at it the wrong way? Discover how research can help brands identify the Loyal and Disconnected customer segments to develop successful customer loyalty schemes.
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Tags: Insight Innovation Infographic Market Research

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