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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 06 April
How do we, as researchers, drive business action? There is a constant stream of new data collection techniques, technologies and models of working. But we’re still stuck in the same loop when it comes to converting our work into business decisions.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Christopher Martin on 06 April
To showcase the power of creative, dynamic reporting - we placed art throughout London & New York that sparked conversations and engaged residents in debate about their cities' identities.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 03 April
Customer experience is a continuously evolving entity, so the current CX trends will fade out in a couple of years, evolving into newer versions that fit with the customer needs of the time. So here are ten emerging trends that will shape the customer experience in the next few years.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Samantha Nicholson on 13 March
In a successful working environment, it is essential to create a culture where people feel comfortable to ask questions. But how can we do this when we've been conditioned not to ask 'silly' questions, and how do we find the 'right' questions to ask?
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Christopher Martin on 11 March
Table top RPGs have seen huge resurgance in popularity since Netflix hit Stranger Things hit our screens. But did you know these games can also teach us how to tell more impactful stories and better engage stakeholders?
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Tags: Insight Innovation Market Research Event Summary