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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

What Exactly is Actionable Insight?

Posted by Laura Lace on 11 October
The term 'actionable insight' has become the ultimate buzzword within the insights industry. But what exactly is it, and how do you get from raw data to truly actionable insights?
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Tags: Customer Satisfaction Insight Innovation Market Research

What Exactly is a Chief Insights Officer?

Posted by Maisie Furneaux on 27 September
The role of a Chief Insights Officer is still a very new concept that has come about with the surge in market research needs across all industries. With that being said, not everyone knows what a CIO actually is, or the benefits they bring to a business.
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Tags: Insight Innovation Market Research Business Strategy

5 Lessons Researchers can Learn from the Gaming Industry

Posted by Charlotte Evans on 20 September
There are a whole range of lessons insight professionals can learn from the gaming industry. With areas such as virtual reality, gamification and storytelling just scratching the surface of transferrable techniques, it is a good reminder that insight professionals should look beyond the research industry for innovative solutions.
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Tags: Shopper Behaviour Insight Innovation Research in Society

Insight-Led Brand Strategy: A Guide to the Essentials

Posted by Emily James on 13 September
Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; but what exactly does an insight-led brand strategy involve?
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Tags: Insight Innovation Agile Business Strategy

How to Bring the Voice of the Customer into the Boardroom

Posted by Emily James on 22 August
The biggest challenge insight professionals have is getting key decision makers and stakeholders to listen to the insights gained from the voice of the customer, and allowing them to continuously influence important decisions.
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Tags: Insight Innovation Agile Business Strategy

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