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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Evans on 21 February
There are a variety of businesses are already demonstrating how to impactfully fuse quantitative and qualitative research methodologies in the pursuit of more accurate and in-depth insights; let's take a look at three brilliant examples of fusion research in action.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Paul Hudson on 19 February
Filled with more thought-provoking case studies, innovative methodologies, and inspiring workshops, the momentum of this event carried us well to the very end. Here are Paul's musings and experiences of the second day of the Qual360 EU 2020 conference.
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Tags: Insight Innovation Research in Society Event Summary

Posted by Emily James on 17 January
When it comes to research reporting, think about how we could innovate beyond or even in conjunction with the written word, to communicate complex insights with the same dependable gravitas, but drastically increased stakeholder engagement.
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Tags: Customer Satisfaction Insight Innovation Market Research

Posted by Sophie Grieve-Williams on 17 January
What does 2020 hold for insights technology? This infographic explores the macro trends shaping market research software and platforms set to dominate the year.
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Tags: Insight Innovation Infographic Market Research

Posted by Emily James on 10 January
To get an accurate representation of what could feasibly happen in the next five years at this point in time, we should think about where we could take it right now, and more importantly, where we should take it in order to make the industry and the insights generated the best they can be.
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Tags: Insight Innovation Agile Research in Society