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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Mayra Munguia on 15 February
With the evolution of market research leading to more new technologies available every day, how can insights professionals choose the right technology to fit their research requirements? How can they build up a set of technologies personalised to their research to help deliver the right insights?
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Tags: Business Strategy Market Research Insight Innovation

Posted by Emily James on 28 January
Brand archetypes are inherently useful as they provide a starting point or a goal upon which businesses can build their brand identity, but how can businesses know which brand archetype most suits their organisation? How can research strengthen brand identity through measuring consumer perception?
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Tags: Business Strategy Market Research Insight Innovation

Posted by Emily James on 11 January
With the demands of the insights industry constantly changing it has become necessary to create a research platform that can evolve alongside the industry in order to keep meeting it's needs. With all the benefits of an integrated platform, will it feature in the future of market research?
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Tags: Business Strategy Insight Innovation Market Research

Posted by Emily James on 03 December
The way we conduct research is constantly changing in accordance to the world around us, so the platforms we conduct that research on must adapt too. Here are 3 key rules to keep in mind when designing, building, and maintaining an online insights platform.
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Tags: Market Research Insight Innovation Business Strategy

Posted by Charlotte Evans on 26 November
The Market Research and Insights industries are constantly evolving and innovating in order to generate the best insights possible into consumer behaviour to inform important business decisions. Here are five disruptive insights and start-ups that are changing the game right now.
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Tags: Research in Society Insight Innovation Market Research