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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

8 Examples of How Latent Needs Can Deliver Practical Innovation

Posted by Emily James on 29 March
There are many examples of practical innovations, but how many of those have come from the discovery of latent needs? Here are 8 prime examples of how practical innovation can be created in response to undiscovered customer and business needs.
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Tags: Insight Innovation Market Research Research in Society

Identifying Loyal and Disconnected Customer Segments

Posted by Sophie Grieve-Williams on 22 March
Brand loyalty is tricky to measure and has an incredible amount of importance placed upon it within the boardroom. But are we looking at it the wrong way? Discover how research can help brands identify the Loyal and Disconnected customer segments to develop successful customer loyalty schemes.
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Tags: Insight Innovation Infographic Market Research

Modern Tribes: Why Demographics No Longer Define Us

Posted by Charlotte Evans on 20 March
Researchers focus a lot on traditional demographic sampling, but as consumers evolve so should our sampling methods. Not to say that demographic sampling isn't still useful, but segmenting consumers by the tribes they belong to can provide a more enhanced understanding of the modern consumer.
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Tags: Insight Innovation Market Research Research in Society

Customer Community Panels: The Secret to Building Brand Loyalty

Posted by Charles Pearson on 12 March
Building brand loyalty is an objective for most brands, but it still seems to be a point of contention when it comes to how to do that. Customer Community Panels are a secret weapon for brands looking to build loyalty through market research, but this is largely due to a lack of awareness.
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Tags: Insight Innovation Customer Experience Business Strategy

What it Means to Turn Customer Centricity into Customer Obsession

Posted by Emily James on 01 March
Customer Centricity and Customer Obsession are two sides of the same coin, just with varying degrees of intensity. But what does it mean for businesses to to turn a customer-centric strategy into a customer-obsessed one? First, we need to recognise the barriers in place before they can be overcome.
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Tags: Insight Innovation Customer Experience Business Strategy

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