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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 15 October
With many brands becoming insight-driven, it is important to understand the challenges they will face. From higher competition to the practicalities of incorporating technology into their data analysis processes, this blog recognises the challenges ahead and suggests ways to overcome them.
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Tags: Business Strategy Insight Innovation Research in Society

Posted by Laura Calvert on 10 October
In terms of research, sometimes ethical boundaries are not clearly defined and issues can arise very quickly. This blog outlines key ethical issues that researchers should be prepared to deal with, providing the knowledge of when to observe and when to act in the face of an ethical conundrum.
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Tags: Market Research Business Strategy Insight Innovation

Posted by Emily James on 06 September
Market Research is widely regarded as an ethically challenging industries, especially since organisations often misuse market research data to reach their own objectives. This blog explains how can we identify when we are being manipulated rather than persuaded.
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Tags: Insight Innovation Customer Satisfaction Research in Society

Posted by Christopher Martin on 03 September
Making good decisions is an integral part of a successful business. What are the impacts of incorporating qual and quant data into the decision-making processes, and how can this be done?
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Tags: Insight Innovation

Posted by Emily James on 03 September
Nobody likes negative feedback, however, without it how can we improve? Here are some strategies for accepting negative feedback and using it to drive change for the better.
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Tags: Insight Innovation Customer Satisfaction Research in Society