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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 25 November
Quantitative methodologies has always been a staple of market research, surviving each evolution in the insights industry; this adaptability and longevity continues to serve insight professionals well, as a new technological evolution is coming.
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Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 20 November
What does it mean to create something game-changing? What is the difference between small innovations and proper breakthroughs that change the world, and how do we achieve the latter?
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Tags: Innovation Insight Innovation Market Research

Posted by Emily James on 03 November
The capabilities of technology are slowly catching up to our own, so instead of resisting change, how do we use next-generation technologies to supercharge our own abilities?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Annette Smith on 26 October
With the amount of data available to us and with more being generated each minute, it can sometimes feel like too much. So what can we do when stakeholders have reached their limit?
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Emily James on 23 October
Insights are the life-blood of impactful decisions - but how can we improve these decisions when insights aren't being used to the best of their ability? Providing structure based on knowledge management principles is the key to insight success.
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Tags: Insight Innovation Market Research Business Strategy