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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 17 September
Survey chatbots are being used more and more as they grow in ability and usefulness. However, have they reached their full potential, is there more yet to come, or are they starting to age out of usefulness?
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Tags: Survey Tools Insight Innovation Market Research

Posted by Emily James on 11 September
There are challenges that come with seeking innovation through crowdsourcing, but there are benefits to crowdsourcing, and there are a number of success stories to learn from and ideas to mitigate any issues that arise.
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Tags: Insight Innovation Market Research Research in Society

Posted by Christopher Martin on 02 September
Despite death predictions dating back to 2010, PowerPoint is still the favoured format for presenting research data. But is it the most engaging? And what alternative technologies are there?
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Christopher Martin on 01 September
Lifting the veil on how insights professionals, teams and agencies can create quality video outputs that engage stakeholders, inform decisions and leave a lasting impact.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Josie Sanderson on 26 August
In market research, the questions we confront are frequently complex and multi-faceted, and our research goals ever-shifting against the current of fast-moving markets and evolving client and user needs. Design thinking is a useful tool to help us solve problems and generate better insights.
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Tags: Insight Innovation Agile Market Research