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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 31 August
Thinking of taking your B2B market research online? It's easier than you might think and can be hugely beneficial. Here are 5 tried and tested tips for online B2B research success.
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Tags: Community Tools Customer Satisfaction Innovation

Posted by Annette Smith on 31 August
Market research automation - Faster, cheaper, better? Annette Smith examines the elements of market research we should be automating and homes in on those that are uniquely human.
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Tags: Innovation

Posted by Alison Little on 31 August
The practicalities of using chatbots for big qual studies today discussed along with 5 real world market research applications and the associated software platforms.
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Tags: Diary Tools Focus Group Tools Innovation

Posted by Paul Hudson on 31 August
As Virtual Reality gains more and more public traction, we examine 3 fascinating use cases of VR in market research.
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Tags: Shopper Behaviour Innovation Insight Innovation

Posted by Christopher Martin on 31 August
By 2026 the wearable market is set to be worth $150+ billion. We discuss the market research and passive data collection opportunities this booming market presents.
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Tags: Shopper Behaviour Innovation