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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 03 September
Market research has been affecting major decisions for many years. Here are four examples of how market research helped avoid catastrophic decisions throughout history.
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Tags: Shopper Behaviour Innovation Research in Society

Posted by Charles Pearson on 31 August
Not only have UK customer experience excellence scores dropped to a record low, they now also lag way behind the US. How has this happened? And how can it be fixed? Our Senior VP discusses and demystifies the customer insight solutions.
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Tags: Community Panel Innovation Customer Experience

Posted by Louisa Thistlethwaite on 31 August
Information security vigilance is fundamental to the integrity of any market research operation but how do you truly embed it? Our Data Security Officer shares her strategy for doing so with the creation and distribution of 'InfoSec Moments'.
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Tags: Innovation

Posted by Louisa Thistlethwaite on 31 August
With the GDPR coming into force in 2018, cyber crime and data breaches on the rise, information security has never been more important for those involved in market research practice. Find out how to make it stick.
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Tags: Customer Satisfaction Survey Tools Innovation

Posted by Paul Hudson on 31 August
Thinking of taking your B2B market research online? It's easier than you might think and can be hugely beneficial. Here are 5 tried and tested tips for online B2B research success.
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Tags: Community Tools Customer Satisfaction Innovation