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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 01 October
Algorithmic bias means that machine learning and AI algorithms are becoming biased based on data that is not representative of the real world. This can have real consequences for the insights industry, so this blog looks at steps to addressing algorithmic bias in order to mitigate the consequences.
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Tags: Market Research Innovation Beta Testing

Posted by Maria Twigge on 03 September
Market research has been affecting major decisions for many years. Here are four examples of how market research helped avoid catastrophic decisions throughout history.
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Tags: Innovation Shopper Behaviour Research in Society

Posted by Charles Pearson on 31 August
Not only have UK customer experience excellence scores dropped to a record low, they now also lag way behind the US. How has this happened? And how can it be fixed? Our Senior VP discusses and demystifies the customer insight solutions.
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Tags: Innovation Community Panel Customer Experience

Posted by Louisa Thistlethwaite on 31 August
Information security vigilance is fundamental to the integrity of any market research operation but how do you truly embed it? Our Data Security Officer shares her strategy for doing so with the creation and distribution of 'InfoSec Moments'.
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Tags: Innovation

Posted by Louisa Thistlethwaite on 31 August
With the GDPR coming into force in 2018, cyber crime and data breaches on the rise, information security has never been more important for those involved in market research practice. Find out how to make it stick.
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Tags: Survey Tools Innovation Customer Satisfaction