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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 07 January
As research geeks, we love to read engaging commentaries, debates and opinions on methodologies, trends and innovations. These are the top 12 market research blogs we'll be following in 2019 to stay up to date.
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Tags: Innovation Market Research Business Strategy

Posted by Emily James on 03 January
This list of the top 100 most relevant market research influencers to follow on Twitter in 2019 will help you stay at the forefront of trends and discussions in the fast paced, innovative world of the insight industries.
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Tags: Market Research Innovation

Posted by Annette Smith on 17 December
As research methods move online, it is important for online experiences to be just as good as offline experiences. The role of developers in shaping market research experiences increases dramatically as more technology is incorporated into market research processes.
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Tags: Market Research Innovation Website Development

Posted by Louisa Thistlethwaite on 22 November
6 months on from GDPR, is your business still compliant with the new data security and privacy regulations? GDPR compliance is a continual process; here are some useful tips which will help businesses ensure their data security processes remain fit for purpose over time.
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Tags: Business Strategy Customer Satisfaction Innovation

Posted by Emily James on 01 October
Algorithmic bias means that machine learning and AI algorithms are becoming biased based on data that is not representative of the real world. This can have real consequences for the insights industry, so this blog looks at steps to addressing algorithmic bias in order to mitigate the consequences.
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Tags: Market Research Innovation Beta Testing