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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 15 November
Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Which 4 insight innovations should smart researchers keep an eye on for the future?
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Tags: Innovation Insight Innovation Market Research

Posted by Amy Greenwood on 01 November
Why go through the trouble of producing excellent fieldwork only for stakeholders not to take interest in your insights? Here's how research reporting may evolve in the future to better engage decision makers.
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Tags: Innovation Market Research Employee Engagement

Posted by Emily James on 02 September
Activating consumer insight is notoriously difficult. That's why we're doing something radically different. We're turning real-world insight into unique and memorable art pieces that leave stakeholders with a powerful, action-driving feeling.
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Tags: Innovation Market Research Research in Society

Posted by Maria Twigge on 05 July
Designing research for real people means considering the context that they are operating in and respecting their time so they collaborate with us and give us the true golden insights. The human factor is essential to high quality research and insights.
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Tags: Innovation Market Research Customer Experience

Posted by Christopher Martin on 07 January
As research geeks, we love to read engaging commentaries, debates and opinions on methodologies, trends and innovations. These are the top 12 market research blogs we'll be following in 2019 to stay up to date.
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Tags: Innovation Market Research Business Strategy