<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 20 November
What does it mean to create something game-changing? What is the difference between small innovations and proper breakthroughs that change the world, and how do we achieve the latter?
Continue Reading

Tags: Innovation Insight Innovation Market Research

Posted by Charlotte Evans on 20 July
Responsible innovation is a process that seeks to promote the development of new ideas, technologies and opportunities that are desirable or improve society as a whole. Here's what it means for researchers.
Continue Reading

Tags: Innovation Insight Innovation Research in Society

Posted by Emily James on 15 November
Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Which 4 insight innovations should smart researchers keep an eye on for the future?
Continue Reading

Tags: Innovation Insight Innovation Market Research

Posted by Amy Greenwood on 01 November
Why go through the trouble of producing excellent fieldwork only for stakeholders not to take interest in your insights? Here's how research reporting may evolve in the future to better engage decision makers.
Continue Reading

Tags: Innovation Market Research Employee Engagement

Posted by Emily James on 02 September
Activating consumer insight is notoriously difficult. That's why we're doing something radically different. We're turning real-world insight into unique and memorable art pieces that leave stakeholders with a powerful, action-driving feeling.
Continue Reading

Tags: Innovation Market Research Research in Society