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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 31 August
For truly outstanding research, internal teams must work effectively with specialised market research agencies. Make no mistake - that relationship can be tough to manage. Here's how to do it.
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Tags: Innovation Infographic

Posted by Christopher Martin on 30 August
The disciplines of market research and data science share similar goals, objectives and outcomes. It is surprising, therefore, that in many organisations, the functions have grown so far apart. Learn the key differences in this easy-to-understand infographic.
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Tags: Insight Innovation Infographic

Posted by Christopher Martin on 30 August
Big Data is a powerful tool - but makes it easy to lose sight of human insight. This infographic explains six easy steps to integrate Big Data analytics with research efforts for greater customer understanding.
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Tags: Innovation Infographic

Posted by Christopher Martin on 30 August
We live our lives on the move. So why is so little of our research in-situ? Find out why you need to make your consumer research mobile & how that can be achieved in our free infographic.
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Tags: Shopper Behaviour Insight Innovation Infographic

Posted by Christopher Martin on 30 August
Marketers have conducted a vast amount of research into the Millennial generation. Yet, they are still an often misunderstood cohort. Discover the 10 must know Millennial marketing myths now.
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Tags: Shopper Behaviour Infographic Research in Society