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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 11 May
Our 2019 research report highlighted the deeply rooted connections between political, social and brand loyalties. This short, animated video breaks down the complex topic, dissects our most interesting findings and describes what they mean for brands.
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Tags: Infographic Business Strategy Research in Society

Posted by Christopher Martin on 10 April
The Big Five Personality Traits: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism offer a useful shorthand for marketers and researchers to understand behaviour. But are they still the best way of understanding individual decision making preferences?
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Tags: Infographic Market Research

Posted by Sophie Grieve-Williams on 22 March
Brand loyalty is tricky to measure and has an incredible amount of importance placed upon it within the boardroom. But are we looking at it the wrong way? Discover how research can help brands identify the Loyal and Disconnected customer segments to develop successful customer loyalty schemes.
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Tags: Insight Innovation Infographic Market Research

Posted by Christopher Martin on 31 August
What makes the perfect market research project? There may not be a single answer to this question -but there are certainly a number of best practices you can take advantage of to improve your insight generation capacity.
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Tags: Insight Innovation Infographic

Posted by Christopher Martin on 31 August
From encouraging daily stand-up meetings, to learning how to create iterative research projects - these are the five key pillars of generating agile, sustainable market research insight.
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Tags: Insight Innovation Infographic Agile