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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 31 August
What makes the perfect market research project? There may not be a single answer to this question -but there are certainly a number of best practices you can take advantage of to improve your insight generation capacity.
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Tags: Insight Innovation Infographic

Posted by Christopher Martin on 31 August
From encouraging daily stand-up meetings, to learning how to create iterative research projects - these are the five key pillars of generating agile, sustainable market research insight.
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Tags: Insight Innovation Infographic Agile

Posted by Christopher Martin on 31 August
For truly outstanding research, internal teams must work effectively with specialised market research agencies. Make no mistake - that relationship can be tough to manage. Here's how to do it.
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Tags: Innovation Infographic

Posted by Christopher Martin on 30 August
The disciplines of market research and data science share similar goals, objectives and outcomes. It is surprising, therefore, that in many organisations, the functions have grown so far apart. Learn the key differences in this easy-to-understand infographic.
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Tags: Insight Innovation Infographic

Posted by Christopher Martin on 30 August
Big Data is a powerful tool - but makes it easy to lose sight of human insight. This infographic explains six easy steps to integrate Big Data analytics with research efforts for greater customer understanding.
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Tags: Innovation Infographic