<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 22 March
Brand loyalty is tricky to measure and has an incredible amount of importance placed upon it within the boardroom. But are we looking at it the wrong way? Discover how research can help brands identify the Loyal and Disconnected customer segments to develop successful customer loyalty schemes.
Continue Reading

Tags: Insight Innovation Infographic Market Research

Posted by Christopher Martin on 31 August
What makes the perfect market research project? There may not be a single answer to this question -but there are certainly a number of best practices you can take advantage of to improve your insight generation capacity.
Continue Reading

Tags: Insight Innovation Infographic

Posted by Christopher Martin on 31 August
From encouraging daily stand-up meetings, to learning how to create iterative research projects - these are the five key pillars of generating agile, sustainable market research insight.
Continue Reading

Tags: Insight Innovation Infographic Agile

Posted by Christopher Martin on 31 August
For truly outstanding research, internal teams must work effectively with specialised market research agencies. Make no mistake - that relationship can be tough to manage. Here's how to do it.
Continue Reading

Tags: Innovation Infographic

Posted by Christopher Martin on 30 August
The disciplines of market research and data science share similar goals, objectives and outcomes. It is surprising, therefore, that in many organisations, the functions have grown so far apart. Learn the key differences in this easy-to-understand infographic.
Continue Reading

Tags: Insight Innovation Infographic