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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 28 April
What happens when we tell stories? This infographic explores the psychological and chemical processes that take place when we listen to compelling tales, highlighting how you can make an impact with data.
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Tags: Insight Innovation Infographic Market Research

Posted by Sophie Grieve-Williams on 17 January
What does 2020 hold for insights technology? This infographic explores the macro trends shaping market research software and platforms set to dominate the year.
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Tags: Insight Innovation Infographic Market Research

Posted by Sophie Grieve-Williams on 16 December
In 2019, FlexMR developed 2 new tools for our InsightHub platform, created 3 new services and launched 1 client helpdesk. What else did our team get up to? Find out in this infographic.
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Tags: Insight Innovation Infographic Market Research

Posted by Sophie Grieve-Williams on 11 May
Our 2019 research report highlighted the deeply rooted connections between political, social and brand loyalties. This short, animated video breaks down the complex topic, dissects our most interesting findings and describes what they mean for brands.
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Tags: Infographic Business Strategy Research in Society

Posted by Christopher Martin on 10 April
The Big Five Personality Traits: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism offer a useful shorthand for marketers and researchers to understand behaviour. But are they still the best way of understanding individual decision making preferences?
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Tags: Infographic Market Research