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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 30 August
The process of triangulating market research ensures your results are as accurate and reliable as possible. But to be effective, triangulation must be present and thought through from the start.
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Tags: Focus Group Tools Survey Tools Innovation

Posted by Christopher Martin on 30 August
The difference between qualitative and quantitative research is fundamental to understanding research strategy. Read the differences in methodology, application and usage to find out which you need.
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Tags: Community Tools Focus Group Tools Survey Tools

Posted by Christopher Martin on 30 August
In the wake of recent high profile data breaches, understanding how to keep participant data secure is more important than ever. Read our top 5 tips for improving data security in this article.
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Tags: Community Tools Creative Qual Tools Panel Tools Focus Group Tools Survey Tools

Posted by Paul Hudson on 30 August
My dearest focus group, you were once my favourite research method - promising speed, depth and cost efficiently. But times have moved on and technology has changed. Perhaps it's time we had a talk.
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Tags: Community Tools Diary Tools Focus Group Tools Insight Innovation

Posted by Paul Hudson on 30 August
With so many options for online market research, how do you know which to choose? Our guide lists five questions you should ask yourself about your research requirements to help find the best platform for you.
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Tags: Creative Qual Tools Community Panel Survey Panel Focus Group Tools