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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Grayling Ferguson on 03 September
'Do It Yourself' (DIY) market research can be a great way to maximise your insight budget and support customer centricity. In this step-by-step guide we share everything you need to know to get started with quality DIY market research.
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Tags: Survey Panel Focus Group Tools Market Research

Posted by Dr Dorota Crockford on 31 August
The pros and cons of the two online live chat focus group approaches discussed plus advice on which one to choose for your market research project.
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Tags: Shopper Behaviour Focus Group Tools

Posted by Alison Little on 31 August
The practicalities of using chatbots for big qual studies today discussed along with 5 real world market research applications and the associated software platforms.
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Tags: Diary Tools Focus Group Tools Innovation

Posted by Louisa Thistlethwaite on 31 August
There is an art to focus group greatness. 5 keys elements that make all the difference in creating a successful online focus group.
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Tags: Focus Group Tools Insight Innovation

Posted by Susan Bell on 30 August
One-on-one interviews can be best described as mini-immersions; a way for researchers to dive into the consumer mind and discover deep-rooted associations. Find out why you should be conducting more interviews in this guest post.
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Tags: Shopper Behaviour Focus Group Tools Insight Innovation