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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Gareth Bowden on 12 February
Expressive data is ladened with context that effectively conveys both thought and feeling, enhancing the impact of rich qualitative data on insights activation. Are focus groups the key to unlocking the door to expressive data?
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Tags: Focus Group Tools Insight Innovation Business Strategy

Posted by Emily James on 08 January
How can surveys and video open the gateway to truly agile research experiences that generate valuable insights every time? The integration of survey and video research techniques are more than feasible, and the applications are limitless.
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Tags: Focus Group Tools Survey Tools Agile

Posted by Emily James on 01 June
There are a few different methods to generate quality qualitative insights, but sometimes the simplest ways are the best; question board focus groups are one simple sure-fire way of getting the data you need and this article is here to tell you why.
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Tags: Focus Group Tools Insight Innovation Market Research

Posted by Paul Hudson on 27 May
Online video conferencing software is becoming an increasingly useful asset to everyone, but not in the least to the insights industry. With face-to-face focus groups out of the question, we need to understand the impacts this online alternative presents.
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Tags: Focus Group Tools Insight Innovation Market Research

Posted by Paul Hudson on 01 April
When moving research online, like-for-like replacements are not always the best solution. Especially for qual, it's worth considering which online options are best suited to each project and need.
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Tags: Community Tools Focus Group Tools Market Research