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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 01 June
There are a few different methods to generate quality qualitative insights, but sometimes the simplest ways are the best; question board focus groups are one simple sure-fire way of getting the data you need and this article is here to tell you why.
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Tags: Focus Group Tools Insight Innovation Market Research

Posted by Paul Hudson on 27 May
Online video conferencing software is becoming an increasingly useful asset to everyone, but not in the least to the insights industry. With face-to-face focus groups out of the question, we need to understand the impacts this online alternative presents.
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Tags: Focus Group Tools Insight Innovation Market Research

Posted by Paul Hudson on 01 April
When moving research online, like-for-like replacements are not always the best solution. Especially for qual, it's worth considering which online options are best suited to each project and need.
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Tags: Community Tools Focus Group Tools Market Research

Posted by Emily James on 20 December
Access to the right technology is important for a comprehensive research strategy, and picking the right online data collection, analytics, visualisation and reporting tools is essential. These are the tools, platforms and technologies we think would make a great addition to your research stack.
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Tags: Community Tools Focus Group Tools Survey Tools

Posted by Grayling Ferguson on 03 September
'Do It Yourself' (DIY) market research can be a great way to maximise your insight budget and support customer centricity. In this step-by-step guide we share everything you need to know to get started with quality DIY market research.
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Tags: Survey Panel Focus Group Tools Market Research