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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 09 October
Activating insight is arguably the most essential part of the research process, but it still isn't discussed as much as generating insight and thus hasn't had the attention it deserves. Here are 51 ways to activate insight and enable organisations to reach their full potential.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Dr Katharine Johnson on 05 October
How can blending data formats help us generate better insights, and shape better business decisions and outcomes? Using a data warehousing system, we can realise the true potential of data through data blending processes.
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Christopher Martin on 02 September
Despite death predictions dating back to 2010, PowerPoint is still the favoured format for presenting research data. But is it the most engaging? And what alternative technologies are there?
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Maria Twigge on 20 August
What does it take to make stakeholders pay attention to the insights we generate and present to them? Well, from presentation format to the importance of interactivity, here are some of the best ways to give your insights the best chance of successful activation.
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Emily James on 24 July
Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark - this is usually down to how they're presented. We have created this simple template to help insight professionals create more impactful reports.
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Tags: Insight Innovation Market Research Employee Engagement