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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Pearson-Duff on 31 August
With the customer centricity B2C race well and truly underway we are seeing more and more DIY market researchers entering the client side sphere but at what cost? Can they be expected to have the skills required for unbiased empirical insight? And if not, how can we help?
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Tags: Market Research Employee Engagement

Posted by Maisie Furneaux on 31 August
Why would you hire a market research graduate when you could hire an experienced insight professional? Viewed as an investment, it can be a decision that pays dividends for many years. We discuss the benefits.
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Tags: Market Research Employee Engagement

Posted by Annette Smith on 31 August
In today's digital world the collection of consumer data has never been easier but data is just that, data. How you handle this sea of data determines the accuracy of your insight... Enter digital analysis.
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Tags: Insight Innovation Employee Engagement

Posted by Lucia Hoffart on 31 August
Keeping up with the latest market research techniques, technologies, applications and presentation methods is key to insight professional success. Here we outline the best training courses and providers to help you do just that.
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Tags: Employee Engagement

Posted by Paul Hudson on 31 August
Research veteran Paul Hudson shares his top 5 employee insight methods for developing the employee experience collaboratively with company-wide cultural buy-in.
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Tags: Community Panel Survey Panel Employee Engagement