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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Grayling Ferguson on 12 May
Research insights hold a powerful level of intrigue - however, we too often fall into the trap of creating presentation reports full of data that lose the audience's attention as soon as the second slide. Here are four great narrative structures to help you present your insights in an enjoyable way.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Laura Calvert on 30 April
Making informed decisions can be a time-consuming process - but there are ways in which to speed the process up. Insights are the key to a good decision, and there are many ways to get timely insights to make decisions at the speed of business.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Emily James on 20 March
With the world of market research on the brink of a new technological boom, it is easy to forget the tremendous impact of the humble video - how can videos enhance the market research experience for researchers, participants, and stakeholders?
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Tags: NPD Community Website Development Employee Engagement

Posted by Samantha Nicholson on 13 March
In a successful working environment, it is essential to create a culture where people feel comfortable to ask questions. But how can we do this when we've been conditioned not to ask 'silly' questions, and how do we find the 'right' questions to ask?
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Paul Hudson on 23 January
Creating a research brief can be a little daunting, but thankfully, it doesn’t have to be long or complicated; Paul Hudson's five-step process is a brilliant guide to understanding what information is needed within a research brief, and where to start.
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Tags: Market Research Employee Engagement Business Strategy