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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 10 October
Fostering connection while we're all working apart can be tough, but worth talking about at the very least. In aid of World Mental Health Day on 10th October, we're sharing some of our own practices to keep ourselves connected while we work remotely.
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Tags: Employee Engagement Business Strategy Research in Society

Posted by Sophie Grieve-Williams on 09 October
Activating insight is arguably the most essential part of the research process, but it still isn't discussed as much as generating insight and thus hasn't had the attention it deserves. Here are 51 ways to activate insight and enable organisations to reach their full potential.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Dr Katharine Johnson on 05 October
How can blending data formats help us generate better insights, and shape better business decisions and outcomes? Using a data warehousing system, we can realise the true potential of data through data blending processes.
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Christopher Martin on 02 September
Despite death predictions dating back to 2010, PowerPoint is still the favoured format for presenting research data. But is it the most engaging? And what alternative technologies are there?
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Maria Twigge on 20 August
What does it take to make stakeholders pay attention to the insights we generate and present to them? Well, from presentation format to the importance of interactivity, here are some of the best ways to give your insights the best chance of successful activation.
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Tags: Insight Innovation Market Research Employee Engagement