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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Digital Insights, Physical Communication – The Best of Both

Posted by Emily James on 05 June
With the aid of technology and online research, we’ve greatly expanded our capacity for insight generation. But in our search for more online insights, we musn't forget the power physical communications have. We can engage stakeholders in our insights through physical means more than numerical data reports.
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Tags: Customer Satisfaction Insight Innovation Employee Engagement

4 Pillars of Effective Stakeholder Engagement

Posted by Emily James on 03 June
Stakeholders can be hard to effectively engage - there are significant challenges that stakeholders have to deal with every day, and it's our job as insight professionals to effectively cut through that noise and direct their attention to valuable insights.
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Tags: Insight Innovation Market Research Employee Engagement

How 4 Basic Narrative Structures Can Help You Tell Better Insight Stories

Posted by Grayling Ferguson on 12 May
Research insights hold a powerful level of intrigue - however, we too often fall into the trap of creating presentation reports full of data that lose the audience's attention as soon as the second slide. Here are four great narrative structures to help you present your insights in an enjoyable way.
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Tags: Insight Innovation Employee Engagement Business Strategy

The Speed of Insight: How to Accelerate the Decision-Making Process

Posted by Laura Calvert on 30 April
Making informed decisions can be a time-consuming process - but there are ways in which to speed the process up. Insights are the key to a good decision, and there are many ways to get timely insights to make decisions at the speed of business.
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Tags: Insight Innovation Employee Engagement Business Strategy

The Role of Video in Market Research

Posted by Emily James on 20 March
With the world of market research on the brink of a new technological boom, it is easy to forget the tremendous impact of the humble video - how can videos enhance the market research experience for researchers, participants, and stakeholders?
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Tags: NPD Community Website Development Employee Engagement

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