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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 20 March
With the world of market research on the brink of a new technological boom, it is easy to forget the tremendous impact of the humble video - how can videos enhance the market research experience for researchers, participants, and stakeholders?
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Tags: NPD Community Website Development Employee Engagement

Posted by Samantha Nicholson on 13 March
In a successful working environment, it is essential to create a culture where people feel comfortable to ask questions. But how can we do this when we've been conditioned not to ask 'silly' questions, and how do we find the 'right' questions to ask?
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Paul Hudson on 23 January
Creating a research brief can be a little daunting, but thankfully, it doesn’t have to be long or complicated; Paul Hudson's five-step process is a brilliant guide to understanding what information is needed within a research brief, and where to start.
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Tags: Market Research Employee Engagement Business Strategy

Posted by Emily James on 13 December
Demonstrating ROI can be tough with the current research reporting methods, however, there are many storytelling techniques that you can employ to create a compelling narrative and make the presentation of data and insights engaging and enlightening in equal measure.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Russell Elliot on 05 December
Currently, only the results of a research study are 'democratised', shared, in the form of reports to senior management, with recommendations for certain actions. But what happens when the research experience itself is democratised to include the whole organisation?
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Tags: Market Research Employee Engagement Business Strategy