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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

What International Women's Day 2019 Means to FlexMR

Posted by Emily James on 08 March
As you might know, today is International Women’s Day and the theme for this year is Balance for Better. Here are some of FlexMR’s great employees explaining why International Women’s Day is important to them, and what they think of gender diversity within the market research industry.
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Tags: Market Research Employee Engagement Research in Society

4 Ways to Take your Career in Insights to the Next Level

Posted by Samantha Nicholson on 16 January
Market research is an ever-growing industry, crowded and constantly changing. Thus, as insight professionals, it is essential that we are continually seeking self-improvement and looking for new and exciting approaches to our work. This blog explores how we can boost our career to the next level.
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Tags: Market Research Employee Engagement Research in Society

The Best LinkedIn Groups for Insight Professionals

Posted by Emily James on 31 August
Market research and/or insight profession LinkedIn groups are a fantastic source of knowledge and inspiration but there are a number of them to consider. We review 5 of the best to help you on your way.
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Tags: Market Research Employee Engagement

5 Questions Your Market Research Agency Should Be Asking You

Posted by Lucia Hoffart on 31 August
According to the most recent Greenbook GRIT report, only 27% of insight buyers are satisfied with business action recommendations based on the research that’s been carried out - so what should your market research agency be asking you to resolve this situation?
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Tags: Market Research Employee Engagement

Resolving the Market Research Skills Deficit

Posted by Charlotte Pearson-Duff on 31 August
With the customer centricity B2C race well and truly underway we are seeing more and more DIY market researchers entering the client side sphere but at what cost? Can they be expected to have the skills required for unbiased empirical insight? And if not, how can we help?
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Tags: Market Research Employee Engagement

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