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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Patrick Foley on 31 August
Market research and/or insight profession LinkedIn groups are a fantastic source of knowledge and inspiration but there are a number of them to consider. We review 5 of the best to help you on your way.
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Tags: Market Research Employee Engagement

Posted by Lucia Hoffart on 31 August
According to the most recent Greenbook GRIT report, only 27% of insight buyers are satisfied with business action recommendations based on the research that’s been carried out - so what should your market research agency be asking you to resolve this situation?
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Tags: Market Research Employee Engagement

Posted by Charlotte Pearson-Duff on 31 August
With the customer centricity B2C race well and truly underway we are seeing more and more DIY market researchers entering the client side sphere but at what cost? Can they be expected to have the skills required for unbiased empirical insight? And if not, how can we help?
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Tags: Market Research Employee Engagement

Posted by Maisie Furneaux on 31 August
Why would you hire a market research graduate when you could hire an experienced insight professional? Viewed as an investment, it can be a decision that pays dividends for many years. We discuss the benefits.
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Tags: Market Research Employee Engagement

Posted by Annette Smith on 31 August
In today's digital world the collection of consumer data has never been easier but data is just that, data. How you handle this sea of data determines the accuracy of your insight... Enter digital analysis.
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Tags: Insight Innovation Employee Engagement