Demonstrating ROI can be tough with the current research reporting methods, however, there are many storytelling techniques that you can employ to create a compelling narrative and make the presentation of data and insights engaging and enlightening in equal measure.
Currently, only the results of a research study are 'democratised', shared, in the form of reports to senior management, with recommendations for certain actions. But what happens when the research experience itself is democratised to include the whole organisation?
Why go through the trouble of producing excellent fieldwork only for stakeholders not to take interest in your insights? Here's how research reporting may evolve in the future to better engage decision makers.
Whilst at the Insights Assocaition South East Spring Event, FlexMR Chief Marketing Officer Chris Martin joined a panel of insights leaders to discuss teamwork, collaboration and a building positive company culture.