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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 23 January
Creating a research brief can be a little daunting, but thankfully, it doesn’t have to be long or complicated; Paul Hudson's five-step process is a brilliant guide to understanding what information is needed within a research brief, and where to start.
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Tags: Market Research Employee Engagement Business Strategy

Posted by Emily James on 13 December
Demonstrating ROI can be tough with the current research reporting methods, however, there are many storytelling techniques that you can employ to create a compelling narrative and make the presentation of data and insights engaging and enlightening in equal measure.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Russell Elliot on 05 December
Currently, only the results of a research study are 'democratised', shared, in the form of reports to senior management, with recommendations for certain actions. But what happens when the research experience itself is democratised to include the whole organisation?
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Tags: Market Research Employee Engagement Business Strategy

Posted by Amy Greenwood on 01 November
Why go through the trouble of producing excellent fieldwork only for stakeholders not to take interest in your insights? Here's how research reporting may evolve in the future to better engage decision makers.
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Tags: Innovation Market Research Employee Engagement

Posted by Ruth Moreno on 02 September
The transformation into a successful and profitable brand is the goal for all businesses, and researchers play an integral role in streamlining this process to success.
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Tags: Market Research Employee Engagement Business Strategy