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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

What to Do When No One Wants Your Research Data

Posted by Annette Smith on 26 October
With the amount of data available to us and with more being generated each minute, it can sometimes feel like too much. So what can we do when stakeholders have reached their limit?
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Tags: Insight Innovation Market Research Employee Engagement

When and How Should Researchers Challenge Internal Brand Perceptions?

Posted by Christopher Martin on 19 October
Brand is a fickle thing. And consumer perceptions can be heavily influenced by internal assumptions. Here's how to evaluate and positively influence internal jugements on the subject.
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Tags: Employee Engagement Business Strategy

How to Use Online Research Platforms to Drive Insights Engagement

Posted by Christopher Martin on 12 October
A combination of analogue and digital solutions are required to drive insights engagement in professional environments where attention is divided by an increasing number of metrics.
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Tags: Insight Innovation Market Research Employee Engagement

Encouraging Connection in Isolation – Safeguarding Mental Health

Posted by Emily James on 10 October
Fostering connection while we're all working apart can be tough, but worth talking about at the very least. In aid of World Mental Health Day on 10th October, we're sharing some of our own practices to keep ourselves connected while we work remotely.
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Tags: Employee Engagement Business Strategy Research in Society

51 Ways to Activate Insight [Infographic]

Posted by Sophie Grieve-Williams on 09 October
Activating insight is arguably the most essential part of the research process, but it still isn't discussed as much as generating insight and thus hasn't had the attention it deserves. Here are 51 ways to activate insight and enable organisations to reach their full potential.
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Tags: Insight Innovation Employee Engagement Business Strategy

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