With the aid of technology and online research, we’ve greatly expanded our capacity for insight generation. But in our search for more online insights, we musn't forget the power physical communications have. We can engage stakeholders in our insights through physical means more than numerical data reports.
Stakeholders can be hard to effectively engage - there are significant challenges that stakeholders have to deal with every day, and it's our job as insight professionals to effectively cut through that noise and direct their attention to valuable insights.
Research insights hold a powerful level of intrigue - however, we too often fall into the trap of creating presentation reports full of data that lose the audience's attention as soon as the second slide. Here are four great narrative structures to help you present your insights in an enjoyable way.
Making informed decisions can be a time-consuming process - but there are ways in which to speed the process up. Insights are the key to a good decision, and there are many ways to get timely insights to make decisions at the speed of business.
With the world of market research on the brink of a new technological boom, it is easy to forget the tremendous impact of the humble video - how can videos enhance the market research experience for researchers, participants, and stakeholders?