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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 02 September
Despite death predictions dating back to 2010, PowerPoint is still the favoured format for presenting research data. But is it the most engaging? And what alternative technologies are there?
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Maria Twigge on 20 August
What does it take to make stakeholders pay attention to the insights we generate and present to them? Well, from presentation format to the importance of interactivity, here are some of the best ways to give your insights the best chance of successful activation.
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Emily James on 24 July
Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark - this is usually down to how they're presented. We have created this simple template to help insight professionals create more impactful reports.
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Emily James on 14 July
Technology is at the forefront of most innovations today, even indirectly influencing non-digital movements in all industries. But how does the Insights Industry use technology and innovation to attract the attention of c-suite officers and engage them in vital insights?
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Emily James on 06 July
Facilitating unlimited access to insights enables organisations to grow as a whole, but democratising access to insights can be an intimidating task. There are ways to personalise an organisation's experience to democratisation, to take the steps towards an insightful corporate culture.
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Tags: Insight Innovation Market Research Employee Engagement