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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 30 August
My dearest focus group, you were once my favourite research method - promising speed, depth and cost efficiently. But times have moved on and technology has changed. Perhaps it's time we had a talk.
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Tags: Community Tools Diary Tools Focus Group Tools Insight Innovation

Posted by Annette Smith on 30 August
A research journal is a flexible and malleable tool that gives you a window into your consumers' lives. Used in the right way it can be a powerful research method. These are our tips and tricks to making the most out of your journals.
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Tags: Diary Tools Shopper Behaviour

Posted by Christopher Martin on 30 August
Consumers are online, and they are mobile. It's more important than ever we embrace mobile technologies to improve research effectiveness and insight. These 10 tips show how best to utilise mobile data collection.
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Tags: Diary Tools Survey Tools Insight Innovation

Posted by Maria Twigge on 30 August
Privacy is a key driver of participants wanting to remain anonymous in online research. While many view this as a barrier, we choose to use it to our advantage.
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Tags: Community Tools Creative Qual Tools Diary Tools Focus Group Tools Market Research

Posted by Christopher Martin on 30 August
Online diary studies are a great source of longitudinal, experience based research. These best practices describe how best to make the most of research diaries, from improving engagement to emotive insight.
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Tags: Diary Tools