A research journal is a flexible and malleable tool that gives you a window into your consumers' lives. Used in the right way it can be a powerful research method. These are our tips and tricks to making the most out of your journals.
Consumers are online, and they are mobile. It's more important than ever we embrace mobile technologies to improve research effectiveness and insight. These 10 tips show how best to utilise mobile data collection.
Online diary studies are a great source of longitudinal, experience based research. These best practices describe how best to make the most of research diaries, from improving engagement to emotive insight.