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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Pearson-Duff on 31 August
Designing mobile shopper insight projects to ensure accurate in-the-moment feedback is collected without a researcher physically present requires a considered approach. Charlotte Pearson shares her best practice methodology.
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Tags: Shopper Behaviour Insight Innovation Diary Tools

Posted by Alison Little on 31 August
The practicalities of using chatbots for big qual studies today discussed along with 5 real world market research applications and the associated software platforms.
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Tags: Innovation Diary Tools Focus Group Tools

Posted by Dr Dorota Crockford on 31 August
Discover 6 creative digital ethnographic methodologies as well as how to apply them in your market research projects.
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Tags: Diary Tools Insight Innovation Market Research

Posted by Dr Dorota Crockford on 31 August
Dorota Rewinska discusses 3 creative research methodologies that can be used to unearth the unrecognised needs of our customers.
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Tags: Diary Tools Shopper Behaviour Business Strategy

Posted by Charlotte Pearson-Duff on 30 August
Get stakeholders engaged with research findings using visual and storytelling techniques. Learn how to make an impact with your results and drive real change with these techniques and tools.
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Tags: Diary Tools Survey Tools Innovation