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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 06 September
Market Research is widely regarded as an ethically challenging industries, especially since organisations often misuse market research data to reach their own objectives. This blog explains how can we identify when we are being manipulated rather than persuaded.
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Tags: Insight Innovation Customer Satisfaction Research in Society

Posted by Emily James on 03 September
Nobody likes negative feedback, however, without it how can we improve? Here are some strategies for accepting negative feedback and using it to drive change for the better.
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Tags: Insight Innovation Customer Satisfaction Research in Society

Posted by Mayra Munguia on 31 August
As we migrate from the Experience Economy to the Transformation Economy we take a look at the engagement requirements of the transformative market research participant.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Posted by Mayra Munguia on 31 August
Our Spanish language research expert, Mayra Munguia shares her tried and tested advice for conducting consumer research with Latin American, US Hispanic and Spanish populations.
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Tags: Insight Innovation Customer Satisfaction Shopper Behaviour

Posted by Paul Hudson on 31 August
Looking to replace your old customer satisfaction tracking surveys with more effective insight processes but not sure how? Alternative CSAT methodologies discussed plus 5 steps for a smooth organisational transition.
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Tags: Customer Satisfaction Insight Innovation Survey Panel