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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 07 November
Data-driven decision making is exactly what it sounds like - a process by which stakeholders use data to inform their decisions, and insight professionals have a key part to play in this process beyond simply delivering the right insights to the right people at the right time.
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Tags: Customer Satisfaction Market Research Business Strategy

Posted by Emily James on 05 June
With the aid of technology and online research, we’ve greatly expanded our capacity for insight generation. But in our search for more online insights, we musn't forget the power physical communications have. We can engage stakeholders in our insights through physical means more than numerical data reports.
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Tags: Customer Satisfaction Insight Innovation Employee Engagement

Posted by Amy Ismay on 05 February
The CCPA (California Consumer Privacy Act) is the new kid on the infosec block - drafted in 7 days, the CCPA borrows much from its bigger, elder sibling, but there are some notable differences between it and GDPR.
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Tags: Customer Satisfaction Market Research Business Strategy

Posted by Emily James on 17 January
When it comes to research reporting, think about how we could innovate beyond or even in conjunction with the written word, to communicate complex insights with the same dependable gravitas, but drastically increased stakeholder engagement.
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Tags: Customer Satisfaction Insight Innovation Market Research

Posted by Laura Lace on 11 October
The term 'actionable insight' has become the ultimate buzzword within the insights industry. But what exactly is it, and how do you get from raw data to truly actionable insights?
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Tags: Customer Satisfaction Insight Innovation Market Research