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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Amy Ismay on 05 February
The CCPA (California Consumer Privacy Act) is the new kid on the infosec block - drafted in 7 days, the CCPA borrows much from its bigger, elder sibling, but there are some notable differences between it and GDPR.
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Tags: Customer Satisfaction Market Research Business Strategy

Posted by Emily James on 17 January
When it comes to research reporting, think about how we could innovate beyond or even in conjunction with the written word, to communicate complex insights with the same dependable gravitas, but drastically increased stakeholder engagement.
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Tags: Customer Satisfaction Insight Innovation Market Research

Posted by Laura Lace on 11 October
The term 'actionable insight' has become the ultimate buzzword within the insights industry. But what exactly is it, and how do you get from raw data to truly actionable insights?
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Tags: Customer Satisfaction Insight Innovation Market Research

Posted by Louisa Thistlethwaite on 22 November
6 months on from GDPR, is your business still compliant with the new data security and privacy regulations? GDPR compliance is a continual process; here are some useful tips which will help businesses ensure their data security processes remain fit for purpose over time.
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Tags: Customer Satisfaction Innovation Business Strategy

Posted by Emily James on 06 September
Market Research is widely regarded as an ethically challenging industries, especially since organisations often misuse market research data to reach their own objectives. This blog explains how can we identify when we are being manipulated rather than persuaded.
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Tags: Customer Satisfaction Insight Innovation Research in Society