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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 19 April
There are a number of challenges to measuring the success of insights activation, is there a way to get an accurate reading? With some great insight from Rachel Binks, here are a few ways that might help us get closer to the desired result.
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Tags: Customer Satisfaction Insight Innovation Market Research

Posted by Josie Sanderson on 05 February
The importance of strong relationships between insight teams and business decision makers is well-explored. But how can these bonds be formed?
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Tags: Customer Satisfaction Insight Innovation Empowerment

Posted by Emily James on 07 November
Data-driven decision making is exactly what it sounds like - a process by which stakeholders use data to inform their decisions, and insight professionals have a key part to play in this process beyond simply delivering the right insights to the right people at the right time.
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Tags: Customer Satisfaction Market Research Business Strategy

Posted by Emily James on 05 June
With the aid of technology and online research, we’ve greatly expanded our capacity for insight generation. But in our search for more online insights, we musn't forget the power physical communications have. We can engage stakeholders in our insights through physical means more than numerical data reports.
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Tags: Customer Satisfaction Insight Innovation Employee Engagement

Posted by Amy Ismay on 05 February
The CCPA (California Consumer Privacy Act) is the new kid on the infosec block - drafted in 7 days, the CCPA borrows much from its bigger, elder sibling, but there are some notable differences between it and GDPR.
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Tags: Customer Satisfaction Market Research Business Strategy