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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Laura Lace on 11 October
The term 'actionable insight' has become the ultimate buzzword within the insights industry. But what exactly is it, and how do you get from raw data to truly actionable insights?
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Tags: Customer Satisfaction Insight Innovation Market Research

Posted by Louisa Thistlethwaite on 22 November
6 months on from GDPR, is your business still compliant with the new data security and privacy regulations? GDPR compliance is a continual process; here are some useful tips which will help businesses ensure their data security processes remain fit for purpose over time.
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Tags: Customer Satisfaction Innovation Business Strategy

Posted by Emily James on 06 September
Market Research is widely regarded as an ethically challenging industries, especially since organisations often misuse market research data to reach their own objectives. This blog explains how can we identify when we are being manipulated rather than persuaded.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Posted by Emily James on 03 September
Nobody likes negative feedback, however, without it how can we improve? Here are some strategies for accepting negative feedback and using it to drive change for the better.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Posted by Mayra Munguia on 31 August
As we migrate from the Experience Economy to the Transformation Economy we take a look at the engagement requirements of the transformative market research participant.
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Tags: Customer Satisfaction Insight Innovation Research in Society