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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 23 May
Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks.
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Tags: Community Tools Community Panel Market Research Customer Experience

Posted by Annette Smith on 17 May
How can Researchers, Insight Professionals, Developers, and Marketers ensure that they are collecting and using market research data in a responsible way?
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Tags: Market Research Customer Experience Research in Society

Posted by Emily James on 03 May
Each brand has their own dedicated consumer tribe, predominantly made up of their own loyal customer base. The insights this tribe holds are game-changing.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 25 April
When taking advantage of the largest online community in the world, how do brands fit social media intelligence methods into active research schedules?
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Tags: Market Research Customer Experience Business Strategy

Posted by Charlotte Evans on 18 April
In terms of brand strategies, letting consumers mould a business to their needs and can be the driving power behind a brand's growth and success. There are many benefits to this strategy as is outlined within this blog.
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Tags: Market Research Customer Experience Business Strategy