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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 03 April
Customer experience is a continuously evolving entity, so the current CX trends will fade out in a couple of years, evolving into newer versions that fit with the customer needs of the time. So here are ten emerging trends that will shape the customer experience in the next few years.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Emily James on 10 March
The term ‘customer centricity’ is pretty self-explanatory in theory - but practically, putting customer centricity into action will drastically change your business in the most intricate of ways from the bottom-up.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Emily James on 17 February
Short answer: yes! But why? Simply put, voice of customer analysis is the core of market research, and the process from which valuable insights are generated, insights that could be the key to helping companies revolutionise their industry.
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Tags: Market Research Customer Experience Business Strategy

Posted by Christopher Martin on 24 January
Better products, more efficient operations and superior service are no longer competitive advantages - they are the cost of doing business. Today, understanding customers is what gives companies an edge. Here's how to build a successful customer insights team that will do just that.
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Tags: Market Research Customer Experience Business Strategy

Posted by Sally Nicholls on 26 November
Everyone knows about the importance of GDPR; but if this was true, then how come there still data scandals occurring due to the gross misuse of data? A global shift in how we view data needs to occur in order for data to be handled with the care it deserves.
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Tags: Market Research Customer Experience Research in Society