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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Evans on 18 April
In terms of brand strategies, letting consumers mould a business to their needs and can be the driving power behind a brand's growth and success. There are many benefits to this strategy as is outlined within this blog.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 04 April
Customer relationship management is essential to the success of a business, but researching your customers can be tricky. Balancing research between the two distinct tribes, Loyal and Transient, is key to gaining a deep understanding into the behaviours and motivations of their customer-base.
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Tags: Market Research Customer Experience Business Strategy

Posted by Charles Pearson on 12 March
Building brand loyalty is an objective for most brands, but it still seems to be a point of contention when it comes to how to do that. Customer Community Panels are a secret weapon for brands looking to build loyalty through market research, but this is largely due to a lack of awareness.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Emily James on 08 March
Challenger brands, whether they’re newly created or not, pose a threat to an established brand’s customer retention. But with challenger brands, also come opportunities and competition which can spark a great deal of innovation within an industry.
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Tags: Shopper Behaviour Customer Experience Business Strategy

Posted by Emily James on 01 March
Customer Centricity and Customer Obsession are two sides of the same coin, just with varying degrees of intensity. But what does it mean for businesses to to turn a customer-centric strategy into a customer-obsessed one? First, we need to recognise the barriers in place before they can be overcome.
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Tags: Insight Innovation Customer Experience Business Strategy