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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sally Nicholls on 26 November
Everyone knows about the importance of GDPR; but if this was true, then how come there still data scandals occurring due to the gross misuse of data? A global shift in how we view data needs to occur in order for data to be handled with the care it deserves.
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Tags: Market Research Customer Experience Research in Society

Posted by Emily James on 22 July
For all that marketing departments and agencies use market research, only a few of them are truly customer-centric. How can market research and insights enhance marketing strategies to have the most impact and success?
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Maria Twigge on 05 July
Designing research for real people means considering the context that they are operating in and respecting their time so they collaborate with us and give us the true golden insights. The human factor is essential to high quality research and insights.
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Tags: Innovation Market Research Customer Experience

Posted by Louisa Thistlethwaite on 14 June
There is a significant perception gap between how consumers and businesses value data. In this article, FlexMR's Information Security Officer explores how can this gap be closed and how we can calculate the true value of information.
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Tags: Market Research Customer Experience Business Strategy

Posted by Dr Dorota Crockford on 06 June
Reciprocating participant engagement means having a two-way conversation, participants aren't just providing data, they're understanding what impact that data is having on the brand. It is a simple consideration that has a significant impact on the current and future research experiences.
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Tags: Community Panel Market Research Customer Experience