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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 06 April
Getting the right tools and functionality from your insight platforms is as much about the services your partners offer as it is the technology - here are a few ways to avoid falling into any platform pitfalls in the future.
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Tags: Market Research Customer Experience Business Strategy

Posted by Jess Arnold on 07 August
Technology is a great force of human nature, constantly evolving and upgrading to suit our needs; but as technology keeps evolving, so must our data security tools and practices! Read this blog to find out how data security may evolve in the next decade.
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Tags: Insight Innovation Market Research Customer Experience

Posted by Amy Ismay on 14 July
Market research deals in a lot of sensitive data, and with consumers becoming savvier in the knowledge of what their data is worth, we need to gain their trust if we're to keep receiving it. This article is a great starting point for insight professionals seeking to understand the mechanics of trust, and how we can retain it in market research.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Charlotte Evans on 06 July
For the brands that consistently performs well in their industry, one of their key strengths is in their in-depth knowledge and expertise on their customers. Knowing who exactly your customers are, and how they align with your own brand values, is key to identifying new opportunities.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 30 June
What do Londoners think of the city in which they live? Well, we've represented insights that answer this very question, and represented them in the universally engaging storytelling medium of art.
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Tags: Insight Innovation Market Research Customer Experience