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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Iulia Ghindeanu on 21 September
Subcultures are an extremely important part of society, but they don't normally get the attention they deserve in market research. In order for market research to remain unbiased and representative of all people, these sub-cultures must be reached and their opinions taken into account.
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Tags: Research in Society Customer Experience Business Strategy

Posted by Mayra Munguia on 18 September
Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
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Tags: Customer Experience Agile Research in Society

Posted by Charlotte Pearson-Duff on 03 September
Mapping the customer journey effectively is fundamental to providing the ultimate customer experience and market research plays a key part in this process. Our experts explain when and how to apply.
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Tags: Insight Innovation Shopper Behaviour Customer Experience

Posted by Laura Calvert on 31 August
The insight industry landscape is shifting constantly and competition is fierce. As 2018 takes shape we examine the areas in which organisations, departments and individuals can gain competitive advantage.
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Tags: Insight Innovation Shopper Behaviour Customer Experience

Posted by Charles Pearson on 31 August
Not only have UK customer experience excellence scores dropped to a record low, they now also lag way behind the US. How has this happened? And how can it be fixed? Our Senior VP discusses and demystifies the customer insight solutions.
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Tags: Innovation Community Panel Customer Experience