<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 30 August
In the wake of recent high profile data breaches, understanding how to keep participant data secure is more important than ever. Read our top 5 tips for improving data security in this article.
Continue Reading

Tags: Community Tools Creative Qual Tools Panel Tools Focus Group Tools Survey Tools

Posted by Paul Hudson on 30 August
With so many options for online market research, how do you know which to choose? Our guide lists five questions you should ask yourself about your research requirements to help find the best platform for you.
Continue Reading

Tags: Creative Qual Tools Community Panel Survey Panel Focus Group Tools

Posted by Annette Smith on 30 August
Online market research offers a range of creative tools to enhance both participant and stakeholder interest. Research scrapbooks, borrowing from the success of digital scrapbooking sites such as Pinterest, are one of these.
Continue Reading

Tags: Creative Qual Tools

Posted by Christopher Martin on 30 August
Successful product testing ensures that new ideas are ready for launch and will have a positive consumer adoption. Qual research ensures every facet of the product customer interaction is tested and optimised pre-release.
Continue Reading

Tags: NPD Community Creative Qual Tools Business Strategy

Posted by Christopher Martin on 30 August
Creative research tools provide opportunities for co-creative innovation. Discover latent needs through co-creating new and novel solutions.
Continue Reading

Tags: Creative Qual Tools Insight Innovation