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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 04 January
Whether you’re an insight professional or a research beginner, gathering and continuously reaffirming knowledge of research methodologies (including the basics) is very beneficial. This blog explores the different characteristics and analytical techniques of qualitative and quantitative research.
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Tags: Creative Qual Tools Survey Tools Market Research

Posted by Christopher Martin on 31 August
A market research plan is crucial to success. This vital document that guides your team & agency partners through every phase of your research project. Find out how to write the perfect plan (and download our free template) here.
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Tags: Creative Qual Tools Innovation Insight Innovation

Posted by Christopher Martin on 30 August
Reflexivity to the conscious, systematic process of understanding how researchers unconsciously influence the research process. Find out how you can become a smarter, reflexive researcher.
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Tags: Creative Qual Tools Insight Innovation

Posted by Christopher Martin on 30 August
Scrapbooks provide a way for us to easily express and share feelings & memories. With the advent of Pinterest, scrapbooking has moved into the digital age, and brings with it new opportunities for researchers.
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Tags: Creative Qual Tools Community Panel

Posted by Christopher Martin on 30 August
In the wake of recent high profile data breaches, understanding how to keep participant data secure is more important than ever. Read our top 5 tips for improving data security in this article.
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Tags: Community Tools Creative Qual Tools Panel Tools Focus Group Tools Survey Tools