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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 04 March
Business decision-makers often favour quantitative analysis over qualitative experience. By using these six tactics, you can build the case for compelling qual.
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Tags: Creative Qual Tools Market Research

Posted by Laura Calvert on 26 February
'At the speed of business' keeps getting quicker as stakeholders are keen to see how fast we can generate insights - but we need to be wary of how much we're willing to sacrifice to meet that deadline. How do we speed up qualitative research and keep a high standard of data quality?
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Tags: Creative Qual Tools Insight Innovation Market Research

Posted by Christopher Martin on 07 September
What makes insights stand out? How do we get decision makers pay attention to what our data is saying? Here are some key pointers from the study of advertising effectiveness.
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Tags: Creative Qual Tools Market Research Business Strategy

Posted by Emily James on 04 September
Storytelling is a great tool for communicating important insights, but how do we tell a story when communicating without words? Visual storytelling takes 'show don't tell' to a whole new meaning, and here are 5 rules to help create an impactful visual story with insights.
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Tags: Creative Qual Tools Market Research

Posted by Maisie Furneaux on 27 March
Mass qual is not a topic that is discussed very often, especially in the context of gathering online qual at scale due to the perceived effort and resource consumption that accompanies it - however, this blog breaks down the myths and explores ways in which to conduct mass qual research right.
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Tags: Creative Qual Tools Market Research Business Strategy