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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 07 September
What makes insights stand out? How do we get decision makers pay attention to what our data is saying? Here are some key pointers from the study of advertising effectiveness.
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Tags: Creative Qual Tools Market Research Business Strategy

Posted by Emily James on 04 September
Storytelling is a great tool for communicating important insights, but how do we tell a story when communicating without words? Visual storytelling takes 'show don't tell' to a whole new meaning, and here are 5 rules to help create an impactful visual story with insights.
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Tags: Creative Qual Tools Market Research

Posted by Maisie Furneaux on 27 March
Mass qual is not a topic that is discussed very often, especially in the context of gathering online qual at scale due to the perceived effort and resource consumption that accompanies it - however, this blog breaks down the myths and explores ways in which to conduct mass qual research right.
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Tags: Creative Qual Tools Market Research Business Strategy

Posted by Emily James on 15 April
In order to build the best market research experience, it is good to know what types of market research methods there are available. This article compiles 15 different market research methods in order to provide a comprehensive overview of the options available.
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Tags: Creative Qual Tools Panel Tools Market Research

Posted by Emily James on 04 January
Whether you’re an insight professional or a research beginner, gathering and continuously reaffirming knowledge of research methodologies (including the basics) is very beneficial. This blog explores the different characteristics and analytical techniques of qualitative and quantitative research.
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Tags: Creative Qual Tools Survey Tools Market Research