<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 30 August
My dearest focus group, you were once my favourite research method - promising speed, depth and cost efficiently. But times have moved on and technology has changed. Perhaps it's time we had a talk.
Continue Reading

Tags: Community Tools Diary Tools Focus Group Tools Insight Innovation

Posted by Maria Twigge on 30 August
Privacy is a key driver of participants wanting to remain anonymous in online research. While many view this as a barrier, we choose to use it to our advantage.
Continue Reading

Tags: Community Tools Creative Qual Tools Diary Tools Focus Group Tools Market Research

Posted by Christopher Martin on 30 August
Online forums are a powerful tool that can generate rich insight and provide clarity to market research - especially when integrated into research communities. These top tips show you how to make the most of your research forum.
Continue Reading

Tags: Community Tools

Posted by Annette Smith on 30 August
Online qualitative research seems to be a cost effective alternative to offline qual. But the question we should really be asking is whether it should even be a cost saving measure at all.
Continue Reading

Tags: Community Tools Creative Qual Tools Diary Tools Focus Group Tools Business Strategy

Posted by Maria Twigge on 30 August
The most common pitfall of consumer panels is not innovating, and not using this tool to its full potential. Our experts are here to help you generate effective consumer insight from consumer panels and more.
Continue Reading

Tags: Community Tools Creative Qual Tools Community Panel Survey Panel