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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 30 August
Online forums are a powerful tool that can generate rich insight and provide clarity to market research - especially when integrated into research communities. These top tips show you how to make the most of your research forum.
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Tags: Community Tools

Posted by Annette Smith on 30 August
Online qualitative research seems to be a cost effective alternative to offline qual. But the question we should really be asking is whether it should even be a cost saving measure at all.
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Tags: Community Tools Creative Qual Tools Diary Tools Focus Group Tools Business Strategy

Posted by Maria Twigge on 30 August
The most common pitfall of consumer panels is not innovating, and not using this tool to its full potential. Our experts are here to help you generate effective consumer insight from consumer panels and more.
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Tags: Community Tools Creative Qual Tools Community Panel Survey Panel

Posted by Annette Smith on 30 August
An online research community is one of the cornerstones of modern market research. Read our best practices guide, developed by experts, to effectively manage these with ease.
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Tags: Community Tools

Posted by Maria Twigge on 30 August
Online customer panels and research communities are two terms that are often used interchangeably. So which is correct, and what exactly is the difference between the two?
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Tags: Community Tools Panel Tools Community Panel Survey Panel Market Research