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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Dr Dorota Rewinska on 03 September
Gathering Big Qual online has many benefits, but often results in a lot of data. How do we overcome barriers such as this in order to effectively analyse Big Qual and gain the important relevant insight?
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Tags: Insight Innovation Community Panel

Posted by Emily James on 03 September
Both social media and online insight communities are valuable sources of customer information. But which is best suited to mining data from and what are the implications?
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Tags: Community Panel Insight Innovation Shopper Behaviour

Posted by Christopher Martin on 31 August
Artificial intelligence is poised to have a revolutionary impact on the market research and insights industry. While there are limited of the technology in use today, the surface of possibilities has barely been scratched.
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Tags: Community Panel Insight Innovation Market Research

Posted by Charlotte Pearson-Duff on 31 August
Winner of the IIex Europe 2018 Best New Speaker Award, Charlotte Pearson shares the findings from the insight community analysis challenge on which her presentation was based. Fascinating reading for qual researchers, both agency and client side alike.
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Tags: Insight Innovation Community Panel

Posted by Charles Pearson on 31 August
Not only have UK customer experience excellence scores dropped to a record low, they now also lag way behind the US. How has this happened? And how can it be fixed? Our Senior VP discusses and demystifies the customer insight solutions.
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Tags: Innovation Community Panel Customer Experience