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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Dr Dorota Crockford on 06 June
Reciprocating participant engagement means having a two-way conversation, participants aren't just providing data, they're understanding what impact that data is having on the brand. It is a simple consideration that has a significant impact on the current and future research experiences.
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Tags: Community Panel Market Research Customer Experience

Posted by Christopher Martin on 23 May
Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks.
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Tags: Community Tools Community Panel Market Research Customer Experience

Posted by Dr Katharine Johnson on 10 May
Bias is everywhere, and most of the time unavoidable. However, in market research unbiased objective insights are the best, so how can we eliminate bias within the research experience?
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Tags: Community Panel Insight Innovation Market Research

Posted by Charles Pearson on 30 October
Community Panels are valuable research platforms for businesses looking to make better informed, customer-centric decisions. But how is value defined in this circumstance, and how do community panels prove their value?
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Tags: Community Panel Market Research Business Strategy

Posted by Dr Dorota Crockford on 03 September
Gathering Big Qual online has many benefits, but often results in a lot of data. How do we overcome barriers such as this in order to effectively analyse Big Qual and gain the important relevant insight?
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Tags: Community Panel Insight Innovation