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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charles Pearson on 30 October
Community Panels are valuable research platforms for businesses looking to make better informed, customer-centric decisions. But how is value defined in this circumstance, and how do community panels prove their value?
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Tags: Business Strategy Market Research Community Panel

Posted by Dr Dorota Crockford on 03 September
Gathering Big Qual online has many benefits, but often results in a lot of data. How do we overcome barriers such as this in order to effectively analyse Big Qual and gain the important relevant insight?
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Tags: Insight Innovation Community Panel

Posted by Emily James on 03 September
Both social media and online insight communities are valuable sources of customer information. But which is best suited to mining data from and what are the implications?
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Tags: Community Panel Insight Innovation Shopper Behaviour

Posted by Christopher Martin on 31 August
Artificial intelligence is poised to have a revolutionary impact on the market research and insights industry. While there are limited of the technology in use today, the surface of possibilities has barely been scratched.
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Tags: Community Panel Insight Innovation Market Research

Posted by Charlotte Pearson-Duff on 31 August
Winner of the IIex Europe 2018 Best New Speaker Award, Charlotte Pearson shares the findings from the insight community analysis challenge on which her presentation was based. Fascinating reading for qual researchers, both agency and client side alike.
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Tags: Insight Innovation Community Panel