Community Panels are valuable research platforms for businesses looking to make better informed, customer-centric decisions. But how is value defined in this circumstance, and how do community panels prove their value?
Gathering Big Qual online has many benefits, but often results in a lot of data. How do we overcome barriers such as this in order to effectively analyse Big Qual and gain the important relevant insight?
Artificial intelligence is poised to have a revolutionary impact on the market research and insights industry. While there are limited of the technology in use today, the surface of possibilities has barely been scratched.
Winner of the IIex Europe 2018 Best New Speaker Award, Charlotte Pearson shares the findings from the insight community analysis challenge on which her presentation was based. Fascinating reading for qual researchers, both agency and client side alike.