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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charlotte Evans on 18 March
Community panels are mostly known for their ability to deliver insights at speed; improving data quality within these community panels can help improve the relevance and accuracy of those insights.
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Tags: Community Panel Insight Innovation Market Research

Posted by Amy Greenwood on 14 September
What drives decision maker action? Amy Greenwood explores a variety of reporting methods that translate community research into tangible business impact.
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Tags: Community Tools Community Panel Market Research

Posted by Emily James on 29 May
With the ever-increasing amount of technology used in the market research industry, it can be hard to find a research provider that has everything you need - we've put together a checklist of considerations you should take into account to help.
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Tags: Community Panel Market Research Customer Experience

Posted by Christopher Martin on 18 March
We want to do our part to help the research sector during this challenging period. So, while a small first step, we're sharing our collective advice on how to manage your existing online insight communities, in the hope that this offers clarity, stability and a path to keeping your research investments delivering value.
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Tags: Community Tools Community Panel Business Strategy

Posted by Emily James on 31 January
From collaborative insights and a customer-centric organisational culture, the power of customer communities is endless... if you know how to make them work for you. This article details how customer communities can and are capable of transforming whole industries.
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Tags: NPD Community Community Panel Business Strategy