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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 11 May
Our 2019 research report highlighted the deeply rooted connections between political, social and brand loyalties. This short, animated video breaks down the complex topic, dissects our most interesting findings and describes what they mean for brands.
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Tags: Infographic Business Strategy Research in Society

Posted by Christopher Martin on 10 May
At the Insights Association Spring Event, FlexMR's Chris Martin presented a practical session on how journalistic principles can help market researchers write better, more engaging research reports.
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Tags: Insight Innovation Business Strategy Event Summary

Posted by Christopher Martin on 10 May
Whilst at the Insights Assocaition South East Spring Event, FlexMR Chief Marketing Officer Chris Martin joined a panel of insights leaders to discuss teamwork, collaboration and a building positive company culture.
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Tags: Employee Engagement Business Strategy Event Summary

Posted by Emily James on 03 May
Each brand has their own dedicated consumer tribe, predominantly made up of their own loyal customer base. The insights this tribe holds are game-changing.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 25 April
When taking advantage of the largest online community in the world, how do brands fit social media intelligence methods into active research schedules?
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Tags: Market Research Customer Experience Business Strategy