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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 01 March
Customer Centricity and Customer Obsession are two sides of the same coin, just with varying degrees of intensity. But what does it mean for businesses to to turn a customer-centric strategy into a customer-obsessed one? First, we need to recognise the barriers in place before they can be overcome.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Paul Hudson on 22 February
The importance of insight, when used correctly, cannot be overstated; it is the defining element of a successful brand, no matter how new or established they may be. This blog explains why insights bring both Established brands and Challenger brands on an even footing within the competition.
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Tags: Shopper Behaviour Insight Innovation Business Strategy

Posted by Mayra Munguia on 15 February
With the evolution of market research leading to more new technologies available every day, how can insights professionals choose the right technology to fit their research requirements? How can they build up a set of technologies personalised to their research to help deliver the right insights?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 08 February
How is loyalty gained and maintained by companies? How can we understand the concept of loyalty enough to boost brand loyalty? The answers to these actually lie in the results of political and social research studies.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 28 January
Brand archetypes are inherently useful as they provide a starting point or a goal upon which businesses can build their brand identity, but how can businesses know which brand archetype most suits their organisation? How can research strengthen brand identity through measuring consumer perception?
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Tags: Insight Innovation Market Research Business Strategy