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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sarah O'Neill on 11 March
Both consumer behaviour and brand strategy has changed in recent years, but the gap between both parties is still present. How can we bridge this gap between brands and consumers?
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Emily James on 18 February
Delegation is tough, but could be crucial to scaling the reach and influence of an insights team. Here with experience-based insight from Alice Williams at British Gas, we explore the key to impactful delegation techniques in the insights industry.
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Tags: Business Strategy Scale Empowerment

Posted by Gareth Bowden on 12 February
Expressive data is ladened with context that effectively conveys both thought and feeling, enhancing the impact of rich qualitative data on insights activation. Are focus groups the key to unlocking the door to expressive data?
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Tags: Focus Group Tools Insight Innovation Business Strategy

Posted by Emily James on 22 January
Efficiency is a big goal for the insights industry, but we've only made few steps in recent years to achieve it. Could the 'Just in Time' manufacturing method hold the answers to making insight generation and activation more efficient?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 15 January
Research technology stacks aren't discussed nearly as much as they should be - how do we figure out which technologies to use? We've answered this question with valuable insight from Susan White Frazier.
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Tags: Insight Innovation Market Research Business Strategy