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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 11 December
Influencing c-suite decision-making processes with actionable data has become one of the biggest goals in the insight industry, empowering stakeholders and their businesses with valuable insights. But what is actionable data?
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Tags: Market Research Employee Engagement Business Strategy

Posted by Sophie Grieve-Williams on 03 December
Bringing insights to life is an essential part of an insight professional's role, and with the increasing use of video to convey insight reports it's time to learn how to bring insights to life through video.
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Tags: Insight Innovation Business Strategy

Posted by Emily James on 18 November
Market analyses are the cornerstone of an impactful business - here is a simple 6-step template resource to help professionals conduct their own analysis, and gain valuable insight into their industry.
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Tags: Market Research Business Strategy Research in Society

Posted by Paul Hudson on 10 November
What impact does the insights industry itself on the nature of market research? FlexMR CEO Paul Hudson reflects on how the market shapes the practice and what opportunities arise.
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Tags: Market Research Business Strategy Research in Society

Posted by Emily James on 07 November
Data-driven decision making is exactly what it sounds like - a process by which stakeholders use data to inform their decisions, and insight professionals have a key part to play in this process beyond simply delivering the right insights to the right people at the right time.
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Tags: Customer Satisfaction Market Research Business Strategy