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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 22 August
The biggest challenge insight professionals have is getting key decision makers and stakeholders to listen to the insights gained from the voice of the customer, and allowing them to continuously influence important decisions.
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Tags: Insight Innovation Agile Business Strategy

Posted by Emily James on 16 August
Successful research isn't complicated, but neither is there a set formula for researchers to follow for guaranteed success. Agile research is the closest process we have to a truly successful process, so here are the 7 steps of an Agile research process.
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Tags: Agile Market Research Business Strategy

Posted by Emily James on 02 August
In a modern marketplace, where the lifespan of a company has dwindled by over a decade - how can you predict where your brand (or any) will be within the next ten years?
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Tags: Insight Innovation Agile Business Strategy

Posted by Emily James on 22 July
For all that marketing departments and agencies use market research, only a few of them are truly customer-centric. How can market research and insights enhance marketing strategies to have the most impact and success?
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Paul Hudson on 10 July
There are 5 truths that the insights industry typically find it hard to confront, however, uncomfortable truths like these are the key to opening up the industry to more great opportunities for innovation.
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Tags: Insight Innovation Market Research Business Strategy