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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Amy Ismay on 14 July
Market research deals in a lot of sensitive data, and with consumers becoming savvier in the knowledge of what their data is worth, we need to gain their trust if we're to keep receiving it. This article is a great starting point for insight professionals seeking to understand the mechanics of trust, and how we can retain it in market research.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Charlotte Evans on 06 July
For the brands that consistently performs well in their industry, one of their key strengths is in their in-depth knowledge and expertise on their customers. Knowing who exactly your customers are, and how they align with your own brand values, is key to identifying new opportunities.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 25 June
Technology is a global evolutionary catalyst, but for all the opportunities it presents it also brings a whole host of challenges. Digital transformation is about working through these challenges and impacts all industries, but what are the effects on the insights industry?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 22 June
Insights are inherently exciting – they have the potential to completely transform any industry and allow us to truly understand consumer behaviour. But we do them an injustice by treating them the same was as data. How can we better represent insights to translate the excitement?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Grayling Ferguson on 12 May
Research insights hold a powerful level of intrigue - however, we too often fall into the trap of creating presentation reports full of data that lose the audience's attention as soon as the second slide. Here are four great narrative structures to help you present your insights in an enjoyable way.
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Tags: Insight Innovation Employee Engagement Business Strategy