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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maria Twigge on 06 April
Getting the right tools and functionality from your insight platforms is as much about the services your partners offer as it is the technology - here are a few ways to avoid falling into any platform pitfalls in the future.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 01 April
Insight teams currently face significant challenges, both old and new. We took eight prominent insight professionals across a range of industries to see what factors they believe are paramount to building effective insight strategies.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 29 March
The insights industry is constantly searching for ways in which we can support stakeholders, but of those we have found, do we know which strategies are the right ones? Here are a few practical ways based on close connections that aid real-time decision making.
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Tags: Market Research Business Strategy Scale

Posted by Sarah O'Neill on 11 March
Both consumer behaviour and brand strategy has changed in recent years, but the gap between both parties is still present. How can we bridge this gap between brands and consumers?
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Emily James on 18 February
Delegation is tough, but could be crucial to scaling the reach and influence of an insights team. Here with experience-based insight from Alice Williams at British Gas, we explore the key to impactful delegation techniques in the insights industry.
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Tags: Business Strategy Scale Empowerment