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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 13 March
Despite its role in breaking down organisational silos, research itself is often limited to a political, social or commercial stratum, when there is much to be learned from identifying patterns across all three groups.
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Charles Pearson on 12 March
Building brand loyalty is an objective for most brands, but it still seems to be a point of contention when it comes to how to do that. Customer Community Panels are a secret weapon for brands looking to build loyalty through market research, but this is largely due to a lack of awareness.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Emily James on 08 March
Challenger brands, whether they’re newly created or not, pose a threat to an established brand’s customer retention. But with challenger brands, also come opportunities and competition which can spark a great deal of innovation within an industry.
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Tags: Shopper Behaviour Customer Experience Business Strategy

Posted by Emily James on 01 March
Customer Centricity and Customer Obsession are two sides of the same coin, just with varying degrees of intensity. But what does it mean for businesses to to turn a customer-centric strategy into a customer-obsessed one? First, we need to recognise the barriers in place before they can be overcome.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Paul Hudson on 22 February
The importance of insight, when used correctly, cannot be overstated; it is the defining element of a successful brand, no matter how new or established they may be. This blog explains why insights bring both Established brands and Challenger brands on an even footing within the competition.
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Tags: Shopper Behaviour Insight Innovation Business Strategy