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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 06 April
How do we, as researchers, drive business action? There is a constant stream of new data collection techniques, technologies and models of working. But we’re still stuck in the same loop when it comes to converting our work into business decisions.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Christopher Martin on 06 April
To showcase the power of creative, dynamic reporting - we placed art throughout London & New York that sparked conversations and engaged residents in debate about their cities' identities.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 03 April
Customer experience is a continuously evolving entity, so the current CX trends will fade out in a couple of years, evolving into newer versions that fit with the customer needs of the time. So here are ten emerging trends that will shape the customer experience in the next few years.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Maisie Furneaux on 27 March
Mass qual is not a topic that is discussed very often, especially in the context of gathering online qual at scale due to the perceived effort and resource consumption that accompanies it - however, this blog breaks down the myths and explores ways in which to conduct mass qual research right.
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Tags: Creative Qual Tools Market Research Business Strategy

Posted by Christopher Martin on 18 March
We want to do our part to help the research sector during this challenging period. So, while a small first step, we're sharing our collective advice on how to manage your existing online insight communities, in the hope that this offers clarity, stability and a path to keeping your research investments delivering value.
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Tags: Community Tools Community Panel Business Strategy