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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 25 June
Technology is a global evolutionary catalyst, but for all the opportunities it presents it also brings a whole host of challenges. Digital transformation is about working through these challenges and impacts all industries, but what are the effects on the insights industry?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 22 June
Insights are inherently exciting – they have the potential to completely transform any industry and allow us to truly understand consumer behaviour. But we do them an injustice by treating them the same was as data. How can we better represent insights to translate the excitement?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Grayling Ferguson on 12 May
Research insights hold a powerful level of intrigue - however, we too often fall into the trap of creating presentation reports full of data that lose the audience's attention as soon as the second slide. Here are four great narrative structures to help you present your insights in an enjoyable way.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Laura Calvert on 30 April
Making informed decisions can be a time-consuming process - but there are ways in which to speed the process up. Insights are the key to a good decision, and there are many ways to get timely insights to make decisions at the speed of business.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Emily James on 24 April
Behavioural science has stretched to impact many areas of study, not only academic but commercial too, and it’s reach is only growing. Researchers now need to take a note of this growing discipline along with its implications for the future of market research.
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Tags: Insight Innovation Market Research Business Strategy