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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Iulia Ghindeanu on 21 September
Subcultures are an extremely important part of society, but they don't normally get the attention they deserve in market research. In order for market research to remain unbiased and representative of all people, these sub-cultures must be reached and their opinions taken into account.
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Tags: Customer Experience Business Strategy Research in Society

Posted by Laura Calvert on 03 September
With the multitude of online research tools available today how do you know which ones are right for you? Which ones will fulfil your particular objectives and give you the actionable business insight you need? We guide you through the key considerations.
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Tags: Survey Panel Insight Innovation Business Strategy

Posted by Maria Twigge on 31 August
In a world of zero spend marketing strategies, economic uncertainties and globalised market research; our Associate Director, Maria Twigge discusses how best to conduct market research for bottom line impact.
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Tags: Market Research Business Strategy

Posted by Victoria Stott on 31 August
As an integral part of your business strategy, the health and relevancy of your market research strategy is key to both B2C and B2B success. Ensure it's continued excellence with this 4 step process.
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Tags: Market Research Business Strategy

Posted by Grayling Ferguson on 31 August
Done right, market research will always provide a commercial return on investment (ROI) but among the plethora of research methods which one provides the highest ROI? Grayling Ferguson discusses.
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Tags: Market Research Business Strategy