<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Russell Elliot on 05 December
Currently, only the results of a research study are 'democratised', shared, in the form of reports to senior management, with recommendations for certain actions. But what happens when the research experience itself is democratised to include the whole organisation?
Continue Reading

Tags: Market Research Employee Engagement Business Strategy

Posted by Emily James on 29 November
Strategic Storytelling is a creative way of presenting insights that maximises audience engagement. Huggies and Google are only two examples of brands using strategic storytelling to communicate insights and engage their audience.
Continue Reading

Tags: Insight Innovation Business Strategy Research in Society

Posted by Emily James on 22 November
As insight professionals, you've undoubtedly heard a lot about insight activation. But what does it actually mean to ‘activate insight’, and how can we increase our chances (if not ensure) that the insights we send across in research reports to clients are actually listened to?
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Christopher Martin on 05 November
Over 50 years since it's initial conception, we reflect back on Edward de Bono's L Game and what it can teach both business leaders and researchers about the role of insight in strategic decision making.
Continue Reading

Tags: Market Research Business Strategy

Posted by Emily James on 01 November
With marketers offering more personalised customer experiences, customers are more likely to consider providing more of their personal data in order to facilitate these experiences; but that has impacts for the research industry.
Continue Reading

Tags: Insight Innovation Market Research Business Strategy