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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 19 October
Brand is a fickle thing. And consumer perceptions can be heavily influenced by internal assumptions. Here's how to evaluate and positively influence internal jugements on the subject.
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Tags: Employee Engagement Business Strategy

Posted by Sally Nicholls on 13 October
Dashboards are a good tool that a lot of people use, but they don't encourage the collaboration needed to produce and action on truly valuable insights. Here are some interactive tools that do foster collaborative practices.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 10 October
Fostering connection while we're all working apart can be tough, but worth talking about at the very least. In aid of World Mental Health Day on 10th October, we're sharing some of our own practices to keep ourselves connected while we work remotely.
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Tags: Employee Engagement Business Strategy Research in Society

Posted by Sophie Grieve-Williams on 09 October
Activating insight is arguably the most essential part of the research process, but it still isn't discussed as much as generating insight and thus hasn't had the attention it deserves. Here are 51 ways to activate insight and enable organisations to reach their full potential.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Christopher Martin on 15 September
To win over the hearts and minds of decision makers, researchers need both a compelling narrative and the right technology to ensure it is presented in an impactful way.
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Tags: Community Tools Market Research Business Strategy