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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Maisie Furneaux on 05 May
Market researchers have a large variety of daily responsibilities, most of which stakeholders don't see. Our Senior Research Associate, Maisie Furneaux, has opened up a window to help us catch an important glimpse into the life of a market researcher.
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Tags: Market Research Business Strategy Empowerment

Posted by Annette Smith on 21 April
User experience is a great practice that can impact how we conduct market research in a number of ways, from how we design the research process to how we design research technology, platforms and tools.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Maria Twigge on 06 April
Getting the right tools and functionality from your insight platforms is as much about the services your partners offer as it is the technology - here are a few ways to avoid falling into any platform pitfalls in the future.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 01 April
Insight teams currently face significant challenges, both old and new. We took eight prominent insight professionals across a range of industries to see what factors they believe are paramount to building effective insight strategies.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 29 March
The insights industry is constantly searching for ways in which we can support stakeholders, but of those we have found, do we know which strategies are the right ones? Here are a few practical ways based on close connections that aid real-time decision making.
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Tags: Market Research Business Strategy Scale