<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 15 September
To win over the hearts and minds of decision makers, researchers need both a compelling narrative and the right technology to ensure it is presented in an impactful way.
Continue Reading

Tags: Community Tools Market Research Business Strategy

Posted by Christopher Martin on 07 September
What makes insights stand out? How do we get decision makers pay attention to what our data is saying? Here are some key pointers from the study of advertising effectiveness.
Continue Reading

Tags: Creative Qual Tools Market Research Business Strategy

Posted by Christopher Martin on 01 September
Lifting the veil on how insights professionals, teams and agencies can create quality video outputs that engage stakeholders, inform decisions and leave a lasting impact.
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Charlotte Evans on 24 August
To remain competitive in an industry, up-to-date and relevant insights are incredibly necessary. Generating and communicating insights in less than 24 hours can seem daunting, but it can and has been done before, so we have some great examples to learn from.
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Sophie Grieve-Williams on 04 August
Design thinking is a wildly useful strategy that aims to find human-centred solutions that work for all parties involved, which is why it produces brilliantly actionable insights. Take a look at our new infographic to learn how we can apply design thinking in our research strategies.
Continue Reading

Tags: Insight Innovation Market Research Business Strategy