<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 05 November
Over 50 years since it's initial conception, we reflect back on Edward de Bono's L Game and what it can teach both business leaders and researchers about the role of insight in strategic decision making.
Continue Reading

Tags: Market Research Business Strategy

Posted by Emily James on 01 November
With marketers offering more personalised customer experiences, customers are more likely to consider providing more of their personal data in order to facilitate these experiences; but that has impacts for the research industry.
Continue Reading

Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 28 October
Data has the power to drive us towards our goals or keep us away from them - but it isn't without it's issues. A lack of engagement, organisational silos, and intention-action perception gaps are just three of the challenges that data still has to overcome.
Continue Reading

Tags: Shopper Behaviour Market Research Business Strategy

Posted by Christopher Martin on 25 October
We all have a personal brand; we just call it a reputation. But what can we do to take control of that brand, and how can we leverage it to build a sucessful career in insights?
Continue Reading

Tags: Market Research Business Strategy

Posted by Heather Wendlandt on 18 October
In order for brands to adapt, they have to implement policies and shift resources to better prepare their businesses for the disruptive future. It’s important that they start paying attention to early signs of change, and this is where insight comes into the equation.
Continue Reading

Tags: Shopper Behaviour Market Research Business Strategy