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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Sophie Grieve-Williams on 11 May
Our 2019 research report highlighted the deeply rooted connections between political, social and brand loyalties. This short, animated video breaks down the complex topic, dissects our most interesting findings and describes what they mean for brands.
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Tags: Infographic Business Strategy Research in Society

Posted by Christopher Martin on 10 May
At the Insights Association Spring Event, FlexMR's Chris Martin presented a practical session on how journalistic principles can help market researchers write better, more engaging research reports.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Christopher Martin on 10 May
Whilst at the Insights Assocaition South East Spring Event, FlexMR Chief Marketing Officer Chris Martin joined a panel of insights leaders to discuss teamwork, collaboration and a building positive company culture.
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Tags: Market Research Employee Engagement Business Strategy

Posted by Christopher Martin on 10 May
After attending the 2019 Insight Association South East Chapter Meeting for the first time, FlexMR Chief Marketing Officer - Chris Martin - offers his perspective and insight on the event.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 03 May
Each brand has their own dedicated consumer tribe, predominantly made up of their own loyal customer base. The insights this tribe holds are game-changing.
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Tags: Market Research Customer Experience Business Strategy