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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Grayling Ferguson on 12 May
Research insights hold a powerful level of intrigue - however, we too often fall into the trap of creating presentation reports full of data that lose the audience's attention as soon as the second slide. Here are four great narrative structures to help you present your insights in an enjoyable way.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Laura Calvert on 30 April
Making informed decisions can be a time-consuming process - but there are ways in which to speed the process up. Insights are the key to a good decision, and there are many ways to get timely insights to make decisions at the speed of business.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Emily James on 24 April
Behavioural science has stretched to impact many areas of study, not only academic but commercial too, and it’s reach is only growing. Researchers now need to take a note of this growing discipline along with its implications for the future of market research.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Russell Elliot on 08 April
Market research is a vastly complex and ever-changing beast. We’ve come up with a few new technologies and advancements in current technology that we think will change the market research world in the coming year.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Paul Hudson on 06 April
How do we, as researchers, drive business action? There is a constant stream of new data collection techniques, technologies and models of working. But we’re still stuck in the same loop when it comes to converting our work into business decisions.
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Tags: Insight Innovation Market Research Business Strategy