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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Grayling Ferguson on 30 August
Listening to what your customers want and implementing their feedback throughout your business is a tricky process to manage. But with effective research & management, it is possible to implement a world class voice of customer strategy with ease.
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Tags: Customer Satisfaction Beta Testing Customer Experience

Posted by Annette Smith on 30 August
Agile development is a powerful tool that helps organisations iteratively improve both products and software. But where and when should agile practices be applied? Find out in this informative article.
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Tags: NPD Community Website Development Beta Testing Agile

Posted by Dr Dorota Crockford on 30 August
Customers are king. It is a phrase uttered often in marketing circles. But what exactly does it mean, and what makes a customer centric approach profitable? Find out from our market research experts.
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Tags: NPD Community Ad Testing Customer Satisfaction Beta Testing

Posted by Annette Smith on 30 August
Market research plays a key role in developing smooth and enjoyable online customer experiences. But what exactly should you be looking for, and how can market research help? Our experts share their opinion in this article.
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Tags: Beta Testing Shopper Behaviour Innovation

Posted by Dr Dorota Crockford on 30 August
Innovation and market research are tricky to balance, there is a delicate compromise between risk and reward. In this article we discuss how to incorporate market research into innovation whilst minimising risk.
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Tags: Beta Testing Insight Innovation Market Research