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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 01 October
Algorithmic bias means that machine learning and AI algorithms are becoming biased based on data that is not representative of the real world. This can have real consequences for the insights industry, so this blog looks at steps to addressing algorithmic bias in order to mitigate the consequences.
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Tags: Beta Testing Innovation Market Research

Posted by Maria Twigge on 31 August
New product development (NPD) is not for the faint-hearted. But integrating customer feedback correctly at the concept stage reduces the associated dramatically.
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Tags: NPD Community Beta Testing Insight Innovation

Posted by Paul Hudson on 31 August
The birth of the smartphone changed the market research industry forever. In celebration of 10 fantastic years working side by side, we look at 6 of the most valuable mobile research applications.
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Tags: Beta Testing Shopper Behaviour Insight Innovation

Posted by Christopher Martin on 30 August
Brand strategy is a long term inter-departmental plan for a brand to achieve specific, predefined goals. A successful brand strategy must be well-designed and executed across all business functions.
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Tags: Beta Testing Shopper Behaviour

Posted by Christopher Martin on 30 August
Do you know how many survey responses you need for your quantitative market research to be statistically significant? Use our free sample size calculator to find out now.
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Tags: Panel Tools Beta Testing Survey Tools