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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Josie Sanderson on 07 August
To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, the skills required will undoubtedly change too. What skills will insight professionals need in the future?
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Tags: Insight Innovation Agile Market Research

Posted by Emily James on 02 August
In a modern marketplace, where the lifespan of a company has dwindled by over a decade - how can you predict where your brand (or any) will be within the next ten years?
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Tags: Insight Innovation Agile Business Strategy

Posted by Amy Greenwood on 24 May
Insights generated from market research is one of the most common drivers of change in organisations across all industries - But how does it actually work? Our Head of Research has explored the benefits of insights, and tips for applying them effectively within a business.
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Tags: Agile Market Research Business Strategy

Posted by Heather Wendlandt on 07 December
It is starkly obvious that the impact of the decisions a company makes could be the difference between profits or going out of business. Insight Professionals enable businesses to make better decisions, this blog explores how Insight Professionals contribute to revenue growth through this practice.
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Tags: Agile Market Research Business Strategy

Posted by Mayra Munguia on 18 September
Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
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Tags: Agile Customer Experience Research in Society