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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 31 August
From encouraging daily stand-up meetings, to learning how to create iterative research projects - these are the five key pillars of generating agile, sustainable market research insight.
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Tags: Insight Innovation Infographic Agile

Posted by Amy Greenwood on 31 August
Market research can certainly be agile - but not all research. These are 5 of the most common issues that prevent insight teams from truly harnessing the iterative power of agile market research.
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Tags: Survey Tools Insight Innovation Agile

Posted by Annette Smith on 31 August
Discover 4 simple ways to transform your old, long-form surveys into bite-sized agile chunks. Take advantage of agile methodologies to improve completion rates & research participant engagement.
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Tags: Survey Tools Insight Innovation Agile

Posted by Annette Smith on 30 August
Agile development is a powerful tool that helps organisations iteratively improve both products and software. But where and when should agile practices be applied? Find out in this informative article.
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Tags: NPD Community Website Development Beta Testing Agile

Posted by Charlotte Pearson-Duff on 30 August
Online research communities have a reputation of low engagement rates and are notoriously difficult to moderate. These six tips will help improve your research community moderation, to drive and encourage frequent engagement.
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Tags: NPD Community Insight Innovation Agile