The biggest challenge insight professionals have is getting key decision makers and stakeholders to listen to the insights gained from the voice of the customer, and allowing them to continuously influence important decisions.
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Posted by Emily James on 16 August
Successful research isn't complicated, but neither is there a set formula for researchers to follow for guaranteed success. Agile research is the closest process we have to a truly successful process, so here are the 7 steps of an Agile research process.
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Posted by Josie Sanderson on 07 August
To lead the way in market research, insight professionals need a wide range of skills; as times change and the industry becomes ever-more competitive, the skills required will undoubtedly change too. What skills will insight professionals need in the future?
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Posted by Emily James on 02 August
In a modern marketplace, where the lifespan of a company has dwindled by over a decade - how can you predict where your brand (or any) will be within the next ten years?
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Posted by Amy Greenwood on 24 May
Insights generated from market research is one of the most common drivers of change in organisations across all industries - But how does it actually work? Our Head of Research has explored the benefits of insights, and tips for applying them effectively within a business.
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