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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 07 February
Agile methodologies have revolutionised how IT and development team operate. Now they're being adoped by market research pros - but what skills should agile insight teams to give themselves the best chance of success?
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Tags: Agile Market Research Business Strategy

Posted by Emily James on 10 January
To get an accurate representation of what could feasibly happen in the next five years at this point in time, we should think about where we could take it right now, and more importantly, where we should take it in order to make the industry and the insights generated the best they can be.
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Tags: Insight Innovation Agile Research in Society

Posted by Emily James on 04 October
The most prominent sign of a mature insights strategy is that it goes beyond the simple survey-based approach. But while complexity is inevitable, confusion is definitely avoidable. Here are the signs that you've created a mature insights strategy.
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Tags: Agile Market Research Business Strategy

Posted by Emily James on 13 September
Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; but what exactly does an insight-led brand strategy involve?
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Tags: Insight Innovation Agile Business Strategy

Posted by Emily James on 22 August
The biggest challenge insight professionals have is getting key decision makers and stakeholders to listen to the insights gained from the voice of the customer, and allowing them to continuously influence important decisions.
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Tags: Insight Innovation Agile Business Strategy