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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Heather Wendlandt on 07 December
It is starkly obvious that the impact of the decisions a company makes could be the difference between profits or going out of business. Insight Professionals enable businesses to make better decisions, this blog explores how Insight Professionals contribute to revenue growth through this practice.
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Tags: Business Strategy Market Research Agile

Posted by Mayra Munguia on 18 September
Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
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Tags: Customer Experience Agile Research in Society

Posted by Iulia Ghindeanu on 31 August
Faster, cheaper, better? Heard about 'agile' market research but not sure exactly what it is? Or how to implement it? Or when? We dispell the myths and share our approach to the perfect agile research project.
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Tags: Insight Innovation Agile

Posted by Grayling Ferguson on 31 August
Market research agency competition is fierce. So how should you manage relationships with multiple suppliers? Grayling Ferguson suggests clear communication, careful budgeting and managing expectations are key.
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Tags: Insight Innovation Business Strategy Agile

Posted by Christopher Martin on 31 August
From encouraging daily stand-up meetings, to learning how to create iterative research projects - these are the five key pillars of generating agile, sustainable market research insight.
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Tags: Insight Innovation Infographic Agile