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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Iulia Ghindeanu on 31 August
Like any form of advertising, the success of contextual advertising is far more likely when its supported by customer intelligence. Here are the 5 fundamental approaches to contextual advertising as I see them, as well as market research best practices for each.
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Tags: Ad Testing Website Development Innovation

Posted by Christopher Martin on 30 August
Market research provides a lot of business critical information, but to make real-time decisions you need to know what customers are saying now. These are the 25 best social media monitoring tools of 2016 that will complement your market research efforts and help make in-the-moment decisions.
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Tags: Ad Testing Insight Innovation

Posted by Dr Dorota Crockford on 30 August
Customers are king. It is a phrase uttered often in marketing circles. But what exactly does it mean, and what makes a customer centric approach profitable? Find out from our market research experts.
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Tags: NPD Community Ad Testing Customer Satisfaction Beta Testing

Posted by Christopher Martin on 30 August
Complement your online research efforts with a smartboard that allows for interactive and discursive feedback centered around images or text. Find out how to make the most of this powerful tool and boost your customer insight.
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Tags: NPD Community Ad Testing Creative Qual Tools Website Development