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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Software Update: Smartboard Heat Mapping

We are constantly working to improve our suite of online research tools. Today we are proud to introduce the latest update to our software . This update in particular will provide SmartboardMR users with extra functionality that can benefit research in a number of ways. Heat mapping software will make our SmartboardMR even smarter than before.

What can I use it for?

  • Test your email communications
  • Gather feedback on web pages
  • Explore new advertising visuals and messages
  • Incorporate your latest products or packaging

What is it?

Our SmartboardMR tool enables a collaborative conversation on an image - and heat mapping adds to this even further so that you can analyse the sentiment of that conversation as it takes place.

What are the benefits?

  • Concept areas
  • Show a visual heat map of the discussion to make your presentations even more powerful
  • Go deeper than traditional smartboards
  • Benefit from text and sentiment feedback

How does it work?

  • Mood tagging - Participants tell us how they feel about it (positive, neutral, negative) - simply with the click of a button. Mood tagging allows moderators to analyse the discussion on the image.
  • Improved feedback & analysis - Participants add sentiment feedback with one click. Analysis is aided by sophisticated mood displays. Concept areas help structure your research by highlighting areas of special interest.

To book a free trial of the FlexMR research platform and make use of our wide range of quant & qual tools, click here. Or, click here to read more about the flexible service levels we can provide.

Annette Smith

Written by Annette Smith

Annette has worked on InsightHub for 11 years, nurturing it into the internationally-regarded platform it is today. She is a highly experienced researcher and her background in UI/UX has been imperative in making InsightHub the unique hybrid platform it is today. You can follow Annette on Twitter and connect with her on LinkedIn.

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Topics: Announcement