We are constantly working to improve our suite of online research tools. Today we are proud to introduce the latest update to our software . This update in particular will provide SmartboardMRusers with extra functionality that can benefit research in a number of ways. Heat mapping software will make our SmartboardMReven smarter than before.
What can I use it for?
Test your email communications
Gather feedback on web pages
Explore new advertising visuals and messages
Incorporate your latest products or packaging
What is it?
Our SmartboardMRtool enables a collaborative conversation on an image - and heat mapping adds to this even further so that you can analyse the sentiment of that conversation as it takes place.
What are the benefits?
Show a visual heat map of the discussion to make your presentations even more powerful
Go deeper than traditional smartboards
Benefit from text and sentiment feedback
How does it work?
Mood tagging - Participants tell us how they feel about it (positive, neutral, negative) - simply with the click of a button. Mood tagging allows moderators to analyse the discussion on the image.
Improved feedback & analysis - Participants add sentiment feedback with one click. Analysis is aided by sophisticated mood displays. Concept areas help structure your research by highlighting areas of special interest.
To book a free trial of the FlexMRresearch platform and make use of our wide range of quant & qual tools, clickhere. Or, clickhere to read more about the flexible service levels we can provide.
Annette has worked on InsightHub for 11 years, nurturing it into the internationally-regarded platform it is today. She is a highly experienced researcher and her background in UI/UX has been imperative in making InsightHub the unique hybrid platform it is today. You can follow Annette on Twitter and connect with her on LinkedIn.