We are constantly working to improve our suite of online research tools. Today we are proud to introduce the latest update to our software . This update in particular will provide SmartboardMRusers with extra functionality that can benefit research in a number of ways. Heat mapping software will make our SmartboardMReven smarter than before.
What can I use it for?
Test your email communications
Gather feedback on web pages
Explore new advertising visuals and messages
Incorporate your latest products or packaging
What is it?
Our SmartboardMRtool enables a collaborative conversation on an image - and heat mapping adds to this even further so that you can analyse the sentiment of that conversation as it takes place.
What are the benefits?
Show a visual heat map of the discussion to make your presentations even more powerful
Go deeper than traditional smartboards
Benefit from text and sentiment feedback
How does it work?
Mood tagging - Participants tell us how they feel about it (positive, neutral, negative) - simply with the click of a button. Mood tagging allows moderators to analyse the discussion on the image.
Improved feedback & analysis - Participants add sentiment feedback with one click. Analysis is aided by sophisticated mood displays. Concept areas help structure your research by highlighting areas of special interest.
To book a free trial of the FlexMRresearch platform and make use of our wide range of quant & qual tools, clickhere. Or, clickhere to read more about the flexible service levels we can provide.
Annette translates traditional research requirements into cutting edge online tools with an intuitive UX. She integrates feedback into the FlexMR platform to maintain our position as a world leading technology provider.