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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Software Update: Report Cards

We are proud to announce the latest addition to our comprehensive online qual & quant research suite - Report cards. They are your flexible research friend that gets you into the mind of your customers. This versatile new tool allows you to set targeted assignments to customers and probe a little deeper.

What are the key features?

The features of the new Report CardMR tool create responsive, in-depth, interactive research.

  • Mobile enabled site
  • Structured, small quant tasks
  • Photo uploads to personal galleries
  • Collaborative tasks
  • Convenient project management
  • Flexible question types
  • Improved usability

How can I use it?

  • The Report CardMR tool is incredibly adaptable and can be tailored to all areas of research. Here are a few examples.
  • Product Reviews - Evaluate products as they are used in real life context.
  • Customer Contact Logs - Ensure every contact with your brand is recorded while it is fresh in the mind.
  • Mystery Shopping - Record real-time customer experiences by capturing feedback as it happens.
  • Pre-Tasking - Set your respondents homework and record their behaviours before your focus groups.

What are the benefits?

  • In-situ and real-time research
  • Enhance the quality of focus groups
  • Structured feedback

Find out more about our new Report CardMR feature now. Or, click here to read more about our services, and the flexible service levels we can provide.

Annette Smith

Written by Annette Smith

Annette has worked on InsightHub for 11 years, nurturing it into the internationally-regarded platform it is today. She is a highly experienced researcher and her background in UI/UX has been imperative in making InsightHub the unique hybrid platform it is today. You can follow Annette on Twitter and connect with her on LinkedIn.

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Topics: Survey Tools, Announcement