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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 22 January
Efficiency is a big goal for the insights industry, but we've only made few steps in recent years to achieve it. Could the 'Just in Time' manufacturing method hold the answers to making insight generation and activation more efficient?
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 15 January
Research technology stacks aren't discussed nearly as much as they should be - how do we figure out which technologies to use? We've answered this question with valuable insight from Susan White Frazier.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 08 January
How can surveys and video open the gateway to truly agile research experiences that generate valuable insights every time? The integration of survey and video research techniques are more than feasible, and the applications are limitless.
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Tags: Focus Group Tools Survey Tools Agile

Posted by Sophie Grieve-Williams on 16 December
FlexMR has had an excitingly successful year despite it being 2020 - with 2 new tool releases, a Global Digital Excellence Award, and a 98% client satisfaction rate, take a look at our new infographic to see what we've been up to.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Heather Wendlandt on 15 December
In the insights industry, responsible innovation is what makes online research and insight communities better for everyone involved. Let's see what the future holds for innovated online insight communities.
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Tags: Community Tools Insight Innovation Market Research