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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Software Update: Mobile Video

Reach out, go beyond the screen, go mobile: respondents easily record and share their feedback - giving you greater insight into their world. Today we are pleased to announce the latest addition to our huge array of features - mobile video responses.

What are the key features?

  • 24/7 and in-situ: Respondents can record and share anytime, anywhere, whilst their ideas are fresh
  • Usability: Respondents upload video with ease and a couple of clicks
  • Full access: On both desktop and mobile devices

How can I use it?

  • Ethnographic Video Diaries: for self-ethnography, pre-tasks or to document product use
  • Vox pops: get short video quotes from your customers to bring your presentations to life
  • Lifestyle Diaries: for understanding customer journeys, brand interaction and documenting everyday life
  • We have also enhanced our video stimuli handling - get the full benefit now, across both desktop and mobile platforms

Why video?

  • Get the benefit of facial expressions and tone of voice
  • In-situ and real-time research
  • Engaging and interactive approach
  • Cost-effective alternative, e.g. for ethnographic research

See how vox pops can be integrated into diary studies

To book a free trial of the FlexMR research platform and make use of our wide range of quant & qual tools, click here. Or, click here to read more about our mobile tools, and the flexible service levels we can provide.

Annette Smith

Written by Annette Smith

Annette has worked on InsightHub for 11 years, nurturing it into the internationally-regarded platform it is today. She is a highly experienced researcher and her background in UI/UX has been imperative in making InsightHub the unique hybrid platform it is today. You can follow Annette on Twitter and connect with her on LinkedIn.

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Topics: Announcement