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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Software Update: In-Line Conversations

We are pleased to announce another update to our ever improving suite of online research tools. The In-Line Conversations update applies to two of our tools in particular: Question BoardMR & ForumMR.

What does it do?

  • Probe further - The In-line conversation feature allows you to have a private discussion with a selected participant with the aim of probing and prompting further.
  • Message privately - This enables you to address a participant within the on-going discussion of the overall Question BoardMR.
  • Improve usability - This is helpful and convenient for both researcher and participant and improves the overall usability of Question BoardMR further.

How does it work?

  • An in-line conversation is always started by the moderator only. The participant can then reply and give feedback privately.
  • Additionally, the moderator can choose to send an automated alert to the respondent which draws the participant back into the discussion thread.

What are the benefits?

  • Clarify and go deeper - As a researcher you can now probe further, clarify and question respondents during and in-line within the Question Board Focus Group itself.
  • Convenience - There is no need to leave the discussion - you can probe and prompt directly within the stream of the discussion and address selected respondents privately.
  • Increased response rate - The ease of use that is typical for FlexMR and the in-built automated alert functions round off this new feature.

To book a free trial of the FlexMR research platform and make use of our wide range of quant & qual tools, click here. Or, click here to read more about the flexible service levels we can provide.

Annette Smith

Written by Annette Smith

Annette has worked on InsightHub for 11 years, nurturing it into the internationally-regarded platform it is today. She is a highly experienced researcher and her background in UI/UX has been imperative in making InsightHub the unique hybrid platform it is today. You can follow Annette on Twitter and connect with her on LinkedIn.

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Topics: Announcement