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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Susan Bell on 30 August
Insight communities can be a great way to discover relevant and actionable recommendations. But they aren't always the best choice for your business. Find out when you should (and shouldn't) use insight communities in this guest article from Sue Bell.
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Tags: Shopper Behaviour Survey Tools Insight Innovation

Posted by Susan Bell on 30 August
Susan Bell discusses six of the most effective pathways to great qualitative research, including tips on how to leverage social trends, psychology and flexible research methods.
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Tags: Creative Qual Tools Insight Innovation