8 MIN READ

Inclusive Insights: Best Practices for Accessible Market Research

Rachel Kilmurray

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Inclusive Insights: Best Practices for Accessible Ma...

    In market research, we often talk about the ‘consumer voice’, but rarely do we consider what this means for different people. As we know, we live in a diverse and wonderful world and we all process in...

    8 MIN READ

    Rachel Kilmurray