11 MIN READ

From Data to Action: Closed-Loop CX Programmes

Rachel Kilmurray

From Data to Action: Closed-Loop CX Programmes

Collecting customer feedback may tick boxes in terms of compliance, but it is only the first step on...

11 MIN READ

Rachel Kilmurray

    From Data to Action: Closed-Loop CX Programmes

    Collecting customer feedback may tick boxes in terms of compliance, but it is only the first step on the road to true customer understanding. Closed loop customer experience (CX) programmes move beyon...

    11 MIN READ

    Rachel Kilmurray

    Synthetic Data: The Key to Richer Market Insights?

    In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process...

    7 MIN READ

    Rachel Kilmurray

    Inclusive Insights: Best Practices for Accessible Ma...

    In market research, we often talk about the ‘consumer voice’, but rarely do we consider what this means for different people. As we know, we live in a diverse and wonderful world and we all process in...

    8 MIN READ

    Rachel Kilmurray