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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Laura Calvert on 26 February
'At the speed of business' keeps getting quicker as stakeholders are keen to see how fast we can generate insights - but we need to be wary of how much we're willing to sacrifice to meet that deadline. How do we speed up qualitative research and keep a high standard of data quality?
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Tags: Creative Qual Tools Insight Innovation Market Research

Posted by Laura Calvert on 30 April
Making informed decisions can be a time-consuming process - but there are ways in which to speed the process up. Insights are the key to a good decision, and there are many ways to get timely insights to make decisions at the speed of business.
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Tags: Insight Innovation Employee Engagement Business Strategy

Posted by Laura Calvert on 30 July
Online communities promote a sense of belonging, and with this desire to feel a part of a community comes social influence and conformity as a side effect - how can we promote the expression of individual thought and opinions as a counter to social influence?
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Tags: Community Panel Insight Innovation Market Research

Posted by Laura Calvert on 10 June
Reflections on the AQR's annual conference, presenting publicly for the first time, and the role online research communities can play in bringing people together for social good - written by Young Disruptor, Laura Calvert.
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Tags: Community Tools Market Research Event Summary

Posted by Laura Calvert on 10 October
In terms of research, sometimes ethical boundaries are not clearly defined and issues can arise very quickly. This blog outlines key ethical issues that researchers should be prepared to deal with, providing the knowledge of when to observe and when to act in the face of an ethical conundrum.
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Tags: Insight Innovation Market Research Business Strategy