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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Laura Calvert on 30 July
Online communities promote a sense of belonging, and with this desire to feel a part of a community comes social influence and conformity as a side effect - how can we promote the expression of individual thought and opinions as a counter to social influence?
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Tags: Community Panel Insight Innovation Market Research

Posted by Laura Calvert on 10 June
Reflections on the AQR's annual conference, presenting publicly for the first time, and the role online research communities can play in bringing people together for social good - written by Young Disruptor, Laura Calvert.
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Tags: Community Tools Market Research Event Summary

Posted by Laura Calvert on 10 October
In terms of research, sometimes ethical boundaries are not clearly defined and issues can arise very quickly. This blog outlines key ethical issues that researchers should be prepared to deal with, providing the knowledge of when to observe and when to act in the face of an ethical conundrum.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Laura Calvert on 03 September
With the multitude of online research tools available today how do you know which ones are right for you? Which ones will fulfil your particular objectives and give you the actionable business insight you need? We guide you through the key considerations.
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Tags: Survey Panel Insight Innovation Business Strategy

Posted by Laura Calvert on 31 August
The insight industry landscape is shifting constantly and competition is fierce. As 2018 takes shape we examine the areas in which organisations, departments and individuals can gain competitive advantage.
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Tags: Shopper Behaviour Insight Innovation Customer Experience