7 MIN READ

Creativity and UX Design: Sparking Online Community Engagement

Laura Butterworth

5 Design Principles To Enhance Your Market Researc...

Design is something we all use, whether consciously or unconsciously in the insights industry. Desig...

8 MIN READ

Sophie Grieve-Williams

    Creativity and UX Design: Sparking Online Community ...

    Now more than ever, increasing and maintaining engagement amongst online communities is vital to capturing insights. With the current state of the economy and the increased cost of living, individuals...

    7 MIN READ

    Laura Butterworth

    Making Data-Driven Decisions: The Long and Short of ...

    Data driven decisions are at the forefront of the Insights industry. No matter what form the data takes, within that data lies some very important figures and outcomes which are used to inform decisio...

    7 MIN READ

    Laura Butterworth

    How to Speed Up Qualitative Fieldwork Without Compro...

    We often come across unexpected issues in the insights industry, especially in the research process things never go quite as smoothly as we might desire. However, if there is one thing we can agree on...

    7 MIN READ

    Laura Butterworth

    The Speed of Insight: How to Accelerate the Decision...

    There’s no doubt about it - on a daily basis we are faced with decisions, no matter how small they may be. And I’m not just talking about which biscuits to choose from at the supermarket, I’m talking ...

    6 MIN READ

    Laura Butterworth

    Avoiding Social Influence and Conformity in Online C...

    Social influence is a strong natural force. As social beings we seek to fit in and belong amongst our peers in day-to-day life. This instinctual desire can often lead to different forms of social infl...

    9 MIN READ

    Laura Butterworth

    AQR Big Day Out: Communities, Connection and Consume...

    As a relatively new member of the insights industry with only a few years of experience, hearing that I had been selected to present in front of my peers as a Young Disruptor was pretty nerve-wracking...

    6 MIN READ

    Laura Butterworth

    Ethical Insight: When to Observe and When to Act

    Often when it comes to ethics in daily situations our moral compass kicks in, determining how we act upon a situation. In a specific context, such as a job role, title etc. the many different contexts...

    7 MIN READ

    Laura Butterworth

    Choosing the Right Online Research Tools for your In...

    With lots of online research tools to choose from, making the right choice can be tricky. The key to success is to match them to your objectives. So before you look at tool selection do ensure your in...

    8 MIN READ

    Laura Butterworth

    Winning the Consumer Insight Revolution: What You'll...

    Standing out from the ‘consumer insight crowd’ is more challenging today than ever before. Research methodologies are wide ranging and expanding continuously with more technologies being developed at ...

    5 MIN READ

    Laura Butterworth

    Developing the Product Experience: 7 Creative Online...

    What is a Product Experience? An experience can be defined as two things: “Practical contact with and observation of facts or events” and “an event or occurrence which leaves an impression on someone”...

    7 MIN READ

    Laura Butterworth